Dreyer’s/Edy's Fruit Bars Launches New OUTSHINE®

The Dreyer’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Dreyer’s Fruit Bars, which will now be known as Dreyer’s Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation -- Coconut Waters bars -- is the first national coconut water-based frozen fruit bars to reach grocery and supermarket shelves.

*Marketed as Edy’s^® Outshine^® fruit bars in the Midwest and East.

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