LEAN CUISINE® Defines Culinary Chic™
LEAN CUISINE® recently unveiled a fresh look that moves the brand beyond traditional perceptions of dieting to focus on “Modern Healthy Cuisine.” Headlining this effort is the Be Culinary Chic™ advertising campaign, which includes four national TV spots, a new website and a refreshed Facebook page.
This vision has inspired the re-launch of the Café Cuisine line (now called Culinary Collection), with eight new product recipes and four new varieties that reflect today’s culinary tastes and trends.
For January 2012, LEAN CUISINE® is inviting consumers to be Culinary Chic™ by participating in its exciting lunch bag promotion aligned with the brand’s Delicious Rewards loyalty program.