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Delicious Rewards™ from LEAN CUISINE®

Oct 20, 2011

Promotional touch points include packaging, LeanCuisine.com, Facebook and in-store clings.

LEAN CUISINE® recently introduced Delicious Rewards™—a loyalty program that rewards consumer preference in the brand’s portfolio. Consumers simply enter in-pack codes from their favorite varieties to collect points and shop the Delicious Rewards™ catalog for culinary-inspired gifts including kitchenware, dining decor and more. The program is aimed at increasing buy rate among the brand’s frequent users and is currently offered on all LEAN CUISINE® tray items.
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