Introduction
For a business to be successful in the long term it has to create value, not only for its shareholders but also for society. We call this Creating Shared Value and it is a fundamental part of our business strategy. Simply stated, in order to create value for our shareholders and our Company, we need to create value for the people in the countries where we are present.
Nestlé USA has released our first Creating Shared Value Report. We invite you to learn more about our initiatives in Nutrition, Health and Wellness, as well as Sustainability in the report or at CreatingSharedValue.org.
"Creating Shared Value is a very different approach to corporate social responsibility (CSR), because it is not focused on meeting a set of standard external criteria, or on philanthropy. The idea of winners and losers doesn’t fit this model of CSR."
Mark Kramer, Harvard University
Read more about Nestlé's approach to corporate social responsibility at nestle.com/csv.
“Communities Take Root” Program
Nestlé National Day of Volunteering
Community Care Campaign
Food Donations
Partnerships: Reading Is Fundamental (RIF)
Nestlé in the Community Globally
“Communities Take Root” Program
Vote for the most deserving locations and 25 communities with the most votes will each receive a fruit tree orchard sponsored by Edy's Fruit Bars. Voting opens in March.
To celebrate the launch of Edy’s® Antioxidant Fruit Bars flavors (Pomegranate and Açai Blueberry), the brand will plant dozens of public fruit tree orchards in deserving communities throughout the U.S. Through the Edy’s Fruit Bars “Communities Take Root” program, a number of orchard locations in various communities, parks and urban areas nationwide will be planted by the Fruit Tree Planting Foundation, a nonprofit charity dedicated to planting fruit trees to provide healthy nutrition for communities and improve the surrounding air, soil, and water. Consumers of all ages will have the opportunity to vote for the most deserving locations and 25 communities with the most votes will each receive a fruit tree orchard sponsored by Edy’s Fruit Bars. Five winning neighborhoods will be announced each month from April through August, 2010.
Nestlé National Day of Volunteering
Employees spent the day packing food boxes at the LA Regional Food Bank.
More than 1,000 employees participated in Nestlé’s National Day of Volunteering during the week of October 27, 2008. Employees in corporate offices, plants, distribution centers and sales offices nationwide gave their time and efforts to various non-profit organizations.
Volunteer activities ranged from sorting food at Food Banks, working with our Nestlé Adopt-A-School students, cooking at Women’s Shelters, participating in Meals on Wheels, building homes with Habitat for Humanity, donating time in Soup Kitchens, to running for causes like the Susan G. Komen Foundation.
Community Care Campaign
Nestlé USA employees wholeheartedly support Nestlé’s annual “Community Care Campaign.”
In addition to volunteering their time, Nestlé USA employees wholeheartedly support Nestlé’s annual “Community Care Campaign” with monetary contributions to United Way, Reading Is Fundamental, Nestlé’s Adopt-A-School program, American Cancer Society, American Diabetes Association, and many more organizations. With the Nestlé USA Foundation match, contributions go even farther in helping our communities grow and thrive.
Food Donations
Nestlé USA plants and distribution centers work with local Feeding America-affiliated food banks to supply products on an ongoing basis.
Feeding America (formerly named America’s Second Harvest) is the nation’s leading domestic hunger-relief charity. Through its network of more than 200 member food banks, Feeding America annually provides assistance to more than 25 million people in need.
Nestlé USA has partnered with Feeding America since 1997, and we have had a relationship with the Cleveland Food Bank since 1979. Nestlé USA plants and distribution centers work with local Feeding America-affiliated food banks to supply products on an ongoing basis. Recently, Nestlé USA made a multi-year financial donation to the N.E. Arkansas Food Bank, which is part of the Feeding America network. This is the second food bank to benefit from Nestlé’s donations, as the Cleveland Food Bank also received a financial donation. We are proud that they have named their freezer “Nestlé” in honor of our support.
During the past four years, Nestlé USA has donated more than 36 million pounds of food to 127 food banks in nearly every state in the country.
Partnerships: Reading Is Fundamental (RIF)
Students at Frank del Olmo Elementary School in Los Angeles, Calif. selecting books at Nestlé sponsored RIF program.
Nestlé in the Community Globally
For more information about Nestlé’s involvement in community programs throughout the world, please visit Community.Nestle.com.