Introduction
Everyday, all across Nestlé USA, our brands support many great initiatives, activities, and organizations in their efforts to promote health and wellness, find a cure for illnesses and diseases, and encourage physically-active lifestyles. Below are a few examples:
Susan G. Komen Breast Cancer Foundation
LEAN CUISINE® supports the fight against breast cancer by partnering with the Susan G. Komen Breast Cancer Foundation. Over the past seven years, LEAN CUISINE® has raised over three million dollars for research, education, prevention and detection programs supported by Komen, and is a proud member of Komen's Million Dollar Council.
NESTLÉ COFFEE-MATE® recently made a $100,000 donation to Susan G. Komen for the Cure, and is offering a special pink ribbon label on select COFFEE-MATE packaging. Consumers can order a Susan G. Komen coffee mug online, and COFFEE-MATE will make a $5 donation for every mug purchased.
Healthy Weight Commitment Foundation
Nestlé USA has joined a coalition of retailers, food and beverage manufacturers and non-governmental organizations for the Healthy Weight Commitment Foundation (HWCF), a national, multi-year effort designed to help reduce obesity – especially childhood obesity – by 2015. HWCF promotes the concept of energy balance – balancing calories consumed as part of a healthy diet with calories expended by physical activity – to consumers in the marketplace, to employees through workplace programs and to children in schools. For more information, go to http://www.healthyweightcommit.org/.
The Best Life Diet
To make navigating the grocery freezer aisle easier and to provide women with wellness tools and advice, LEAN CUISINE® and Bob Greene, author of “The Best Life Diet,” have teamed up to empower women to make beneficial changes to improve their wellness. With this partnership, LEAN CUISINE® and “The Best Life Diet” will work together over the next three years to promote healthy lifestyles by developing new easy-to-use meal plans, shopping lists and recipes.
The Skinny Cow® brand has also partnered with Bob Greene and “The Best Life Diet.” Many of The Skinny Cow brand’s better-for-you ice cream snacks are included in “The Best Life Diet” and endorsed by the health and fitness guru. Skinny and Bob share a common belief that the most successful diets are those that allow you to eat the foods you like in moderation.
Produce for Better Health Foundation
LEAN CUISINE® has joined the Produce for Better Health (PBH) Foundation and is a proud supporter of the Fruits & Veggies – More Matters® initiative. The brand represents a national health initiative aimed at helping consumers to easily incorporate more fruits and vegetables into their daily meals. In simple, user-friendly ways, the website for the Fruits & Veggies—More Matters initiative offers expert cooking advice, nutrition information and shopping tips. Most importantly, this program demonstrates that eating MORE fruits and vegetables does matter to all of us. It’s a great way to stay healthy and a perfect fit for busy lives.
Healthy Steps for Healthy Lives
The NestleFamily.com award-winning Healthy Steps for Healthy Lives program offers teachers innovative tools to educate pre-school and kindergarten students about good nutrition and physical activity. This program includes information that can be shared at home with parents and caregivers and is available in English and Spanish. More than 40,000 Healthy Steps kits have been distributed to teachers reaching nearly one million children and their families.