Newsroom : Press Releases

OAKLAND, Calif., May 4 /PRNewswire/ -- Call it a case of ice cream irony, but 80 years after Dreyer's introduced Rocky Road to give people something to smile about during the Great Depression, America is suffering through a second economic meltdown and in dire need of another bowl of hope.

Building on its Rocky Road legacy, this June Dreyer's will debut a new Slow Churned® Light Ice Cream flavor to tickle America's taste buds and deliver a double scoop of optimism. To launch the new flavor, the company is offering one lucky person an opportunity to earn a cool $100,000 for one day of dishing out ice cream and smiles to fellow Americans this summer.

The winner of Dreyer's Slow Churned "A Taste of Recovery" promotion will be able to use the $100,000 paycheck to pursue his or her American dream. What's your dream? Owning your own business? Going back to school to learn new skills? Buying a house for your family?

If you're an ice cream lover, here's your chance to make your dream come true. Simply visit www.icecream.com May 4th - May 27th, 2009 and answer the following three questions (no more than 150 words per answer):

• Why are you entering to win an opportunity to be Dreyer's "A Taste of Recovery" Spokesperson and $100,000?
• Tell us why you deserve and/or need this money?
• How would you spend the $100,000 to pursue your dream?

Five finalists will be selected for a second round of "interviews." Dreyer's will send each finalist a video camera to create and submit a home-made video explaining why he or she wants to be Dreyer's "A Taste of Recovery" Ice Cream Spokesperson and how they would use this experience as a platform to pursue their dream and encourage others to do the same. Finalists will also scoop up a year's supply of ice cream. The winner will be announced in late June.

"My job is a dream come true, and I've been very fortunate to spend more than 40 years working with the ultimate pick-me-up...ice cream!" said John Harrison, Official Taster for Dreyer's Grand Ice Cream. "Share your dream with us and you may be scooping your way to a brighter future."

More About the Birth of Dreyer's Rocky Road:

At the time of Rocky Road's birth in 1929, almost all ice cream was made in three flavors - vanilla, chocolate, and strawberry - and was always served as sundaes. Bill Dreyer added walnuts (later replaced with almonds) to his chocolate ice cream and, using his wife's sewing shears, cut marshmallows into bite-sized pieces to make the first batch of Rocky Road. Bill Dreyer and Joseph Edy picked a flavor name to give folks something to smile about in the face of the Great Depression. Rocky Road became America's first blockbuster flavor and remains one of the best-selling flavors of all time. Bill Dreyer invented a number of other flavors that are still made today, including Toasted Almond and Peppermint Stick.

Dreyer's Grand Ice Cream, Inc. manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. Brands manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned®, Dibs®, Haagen-Dazs®, Nestle® Drumstick®, Nestle Crunch®, Nestle® Butterfinger®, Nestle® Toll House®, Nestle® Push-Up®, Frosty Paws®, Eskimo Pie®, Loaded, MAXX, Delicias, Fruit Bars and The Skinny Cow®. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. Dreyer's Grand Ice Cream is part of Nestle USA, which is owned by Nestle S.A. of Vevey, Switzerland the world's largest nutrition, health and wellness company. For more information on the company, please visit www.dreyersinc.com.