FOR IMMEDIATE RELEASE: July 15, 2009
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New NESTLE® Cranberry RAISINETS® Showers Health-Conscious Consumers With Chocolate Covered Sunshine
Better-For-You Indulgence Rich With Natural Fruit Antioxidants
GLENDALE, Calif. -- A beloved, better-for-you snack for more than 80 years, NESTLÉ® RAISINETS® chocolate covered raisins have been a sweet treat of choice for consumers on-the-go, at the movies and at home for generations. Today, a second spotlight shines bright with the debut of NEW! NESTLÉ® Cranberry RAISINETS®. These chocolate covered cranberries are a delicious new addition to NESTLÉ® RAISINETS® line of 100% chocolate covered whole dried fruit.
Cranberry RAISINETS are tangy, whole, dried cranberries covered with smooth Nestlé Milk Chocolate. They are a delicious, convenient and portable snack that offer the benefits of the bright red superfruit. Cranberries, the most popular of the superfruits, combine exceptional nutrient richness with the power of antioxidants. These antioxidants are flavanoids and Vitamin C, which have been shown to help the body fight free radicals. The cranberries in Cranberry RAISINETS are sourced exclusively from the U.S. through the nation's number one cranberry supplier, Ocean Spray®.
In addition to the benefits of natural fruit antioxidants, Cranberry RAISINETS have 30% less fat than the leading chocolate brands and provide 1/2 serving of real fruit in every 1/4 cup.
Cranberry RAISINETS will be available nationwide beginning in July 2009 in two convenient sizes -- a resealable 5.5oz Stand-up Bag (SRP $3.29), as well as a single serve 100 Calorie Pack (SRP $0.89). Perfect for on-the-go snacking, the 100 Calorie Pack offers consumers a portable treat that they can feel good about. The portion-controlled package makes for a tasty finishing touch to a healthy lunch or a welcome afternoon snack. The Stand-Up Bag is great for sharing while watching movies at home or mixing with hot popcorn for that classic sweet and salty taste.
"NESTLÉ RAISINETS has been a 'win-win' snack of choice for decades delivering the wholesome goodness of dried fruit and the creamy, one-of-a-kind taste of Nestlé Milk Chocolate," said Tricia Bowles, spokesperson, Nestlé Confections & Snacks. "Today, we are proud to introduce a new fruit to the brand for the very first time."
"Americans are more aware of the impact diet has on their overall health and they are looking for better snacking options," Bowles added. "We at Nestlé believe that the new Cranberry RAISINETS will be a hit with consumers concerned about nutrition, but still wanting to indulge in the irresistible taste of chocolate."
About Nestlé USA
Named one of “America’s Most Admired Food Companies” in Fortune magazine for the twelfth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESCAFÉ® TASTER’S CHOICE®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, and WONKA®. Nestlé USA, with 2008 sales of $10 billion is part of Nestlé S.A. in Vevey, Switzerland — the largest food company in the world with a focus on Nutrition, Health & Wellness — with 2008 sales of $101 billion.
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