FOR IMMEDIATE RELEASE: May 5, 2009
Media Contacts:
- Tricia Bowles, Nestlé Confections & Snacks, 818.549.5817
WONKA® Teams with Nerd Herd to Save NBC Show
Maker of NERDS® Rallies to Support Faithful Fans of
05.01.2009 – (GLENDALE, Calif.) – May 1, 2009 – WONKA®, maker of beloved WONKA NERDS® candies, will soon be making a very special delivery to executives at NBC! The candy maker today announced it is sending more than 1,000 packs of NERDS to the network in support of TV show “Chuck,” which is being threatened with cancellation. Loyal fans of the show know that title character Chuck is a member of the “Nerd Herd” at fictitious electronics retailer Buy More.
The idea to send NERDS came from “Chuck” co-creator and producer Josh Schwartz in an interview with The New York Times’ Dave Itzkoff published April 20. In it, Schwartz suggests fans of the show send NERDS to NBC, similar to the peanuts sent by CBS’ “Jericho” fans when that show was in danger.
“We agreed with Josh that a bunch of NERDS could make a big difference for ‘Chuck,’ and that nothing could be more appropriate,” said Tricia Bowles, spokesperson, Nestlé Confections & Snacks. “We’re showing our support for the show’s cast, crew, viewers and Nerd Herds everywhere, and we hope fans continue to do the same.”
“Chuck” loyalists wanting to send NERDS to NBC can send them to:
NBC’s “Chuck“
Attn: Ben Silverman
3000 W Alameda Ave
Admin Bldg
Burbank, CA 91523
AND:
NBC’s “Chuck“
Attn: Angela Bromstad
100 Universal City Plaza
Bldg 1320E 4th FL
Universal City, CA 91608
About WONKA®
WONKA® opened its doors in 1983. Since that time, WONKA® has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. WONKA® candies include NERDS®, NERDS® Rope, SWEETARTS®, SHOCKERS, SPREE®, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, and the WONKA® Bar. THE WILLY WONKA CANDY FACTORY is owned by Nestlé USA, Inc. For more information, visit WONKA.com.
About Nestlé USA
Named one of “America’s Most Admired Food Companies” in Fortune magazine for 13 consecutive years, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESCAFÉ® TASTER’S CHOICE®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, and WONKA®. Nestlé USA, with 2009 sales of $10.4 billion is part of Nestlé S.A. in Vevey, Switzerland — the largest food company in the world with a focus on Nutrition, Health & Wellness — with 2009 sales of $99 billion.
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