Newsroom : Press Releases

GLENDALE, CA (August 7, 2009) – Butterfinger and America’s Original Comedy Showcase, The IMPROV, have teamed up to launch a one-of-a-kind sweepstakes for all who have an insatiable appetite for comedy and an eye for adventure – the Butterfinger/IMPROV Comedy Tour Sweepstakes.  The grand prize winner will receive a comedy tour vacation package for four to see one comedy show in four different U.S. cities over a nine-day period, consecutively.  Cities include:  Los Angeles, California; Denver, Colorado; New York, New York; and Miami, Florida. 

Not the grand prize winner?  Be one of the 250 first prize winners and receive two tickets to any U.S.-based IMPROV- or Funny Bone USA-owned comedy club.   

“Comedy is gut-busting entertainment, but it’s also serious business for Butterfinger,” said Tricia Bowles, spokesperson, Nestlé Confections & Snacks.  “Our fans love clever, irreverent humor, so we are serving up nine days worth… in a row.  As it is in life, there’s the ‘normal’ way and then there’s the Butterfinger way.” 

Inside each Butterfinger wrapper, consumers will find a game code to be redeemed for one sweepstakes entry.  Codes can also be found inside NESTLÉ® CRUNCH®, BABY RUTH®, 100 GRAND®, BUTTERFINGER® CRISP, NESTLÉ® CRUNCH® CRISP, or BABY RUTH® CRISP single- or king-size candy bar wrappers.  Text the game code to “LAUGH” (52844) or enter online at Butterfinger.com/Improv.  Visit the site for official rules and a complete list of participating clubs, locations and show details.

The Butterfinger / IMPROV  partnership was designed to bring together the IMPROV’s millions of comedy-loving consumers and the Butterfinger brand, to celebrate the brand’s on-going commitment to comedy.  Through the end of the year, all IMPROV clubs will run a short video sketch at the beginning of each show featuring Owen Benjamin (from House Bunny & Mad TV), Amy Schumer and Ron G (finalists in Last Comic Standing) sharing their secrets of “life on the road”.  The video brings to life the current Butterfinger campaign, “Nobody’s Gonna Lay a Finger on My Butterfinger”.

“We worked with the Butterfinger team to create a memorable experience for their consumers using our diverse comedy assets in club, online and with talent,” said Claudia Cahill, EVP Levity Entertainment Group.

The Butterfinger/IMPROV Comedy Tour Sweepstakes is an example of Butterfinger’s continued commitment to edgy, smart humor.  It’s a whirlwind experience and a real life extension of an established online comedy presence, the Butterfinger Comedy Network on Yahoo!  This popular comedy portal features a wide range of hilarious videos and comedic forms, from dry wit, to epic fails, to rich parities and more.  It’s funny stuff that draws an average of 3 million visitors a month.    

To learn more about two of America’s best comedy club experiences, visit Improv.com and FunnyBoneusa.com. 

NESTLÉ BUTTERFINGER

Since its introduction in 1928, Butterfinger has been a one-of-a-kind candy bar with the crispety-crunchety, peanut-buttery taste people love.  No other candy bar comes close to the intense flavor and texture of Butterfinger.  Dare to chew differently and shout with excitement:  “Nobody’s Gonna Lay A Finger on My Butterfinger!”  www.butterfinger.com

IMPROV COMEDY CLUBS

America’s Original Comedy showcase opened its doors in New York in the early 1960’s.  The club franchise has always been a mecca for emerging talent and discovery, with some of the industry’s biggest names like Jay Leno, David Spade, Chris Rock and Ray Romano getting their start at the IMPROV.

With 27 clubs coast to coast, a night at the IMPROV is an unforgettable experience and inexpensive laughter-therapy.