FOR IMMEDIATE RELEASE: November 17, 2009
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Will This Be The Year There Was No Pumpkin?
Poor weather affects harvest; likely to be less pumpkin available this holiday
(Solon, Ohio) – Nestlé Baking today announced that it expects a shortage of LIBBY’S® Pumpkin on store shelves as the country enters the holiday season. Heavy rains persisted throughout the 13-week harvest in Morton, Illinois, frustrating efforts to pick the entire crop. As a result, less pumpkin has been picked and canned, leading to an anticipated shortage of LIBBY’S pumpkin products as the holidays approach.
“We know that LIBBY’S Pumpkin, with the LIBBY'S Famous Pumpkin Pie Recipe on the label, plays an important role in the traditional holiday meal,” said Paul Bakus, Vice President/General Manager, Nestlé Baking. “Libby’s has been a part of that tradition for more than 80 years and we appreciate that honor. That’s why we wanted to alert bakers to the anticipated shortage. Our calculations indicate that we may deplete our inventory of canned LIBBY’S pumpkin as we approach the Thanksgiving holiday.”
The company plants thousands of acres of farmland with LIBBY’S Select seed in the spring. In fact, Nestlé added acreage this season since the 2008 harvest also had been diminished by poor weather.
Harvest generally begins in late August and continues until all the pumpkins are picked. This year, heavy rains saturated the pumpkin fields, making it nearly impossible for tractors and other equipment to operate. Nestlé agricultural experts evaluate crop conditions throughout the season and monitor the quality of the fruit during harvest. Currently, acres of pumpkins sit unharvested in Morton, the “pumpkin capital of the world”. The longer the pumpkins sit in these muddy fields, the more likely it is the quality of the pumpkin has declined. Officials have determined that pumpkin which fails to meet Nestlé’s quality standards will be plowed under, once the fields dry, to enrich the soil for the 2010 season.
As a result of the weather and the company’s commitment to picking and packing only quality fruit, the 2009 inventory of canned pumpkin will be smaller than planned. Nestlé is continuing to ship the last of the already canned inventory. When it is gone, there will be no more pumpkin available until the 2010 harvest. This is why the company believes a shortage of LIBBY’S pumpkin is likely.
“If only we could have changed the weather!” said Bakus. “We hope Mother Nature is nicer to us next year, hopefully delivering less rain and more sunshine. If you are unable to find Libby’s 100 percent Pure Pumpkin at your local grocers, we apologize and hope you will understand.”
To try and help bakers who may be disappointed by the shortage, Bakus is encouraging bakers to visit www.VeryBestBaking.com, where they’ll find new recipes added to the pie collection.
About Nestlé USA
Named one of “America’s Most Admired Food Companies” in Fortune magazine for 13 consecutive years, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESCAFÉ® TASTER’S CHOICE®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, and WONKA®. Nestlé USA, with 2009 sales of $10.4 billion is part of Nestlé S.A. in Vevey, Switzerland — the largest food company in the world with a focus on Nutrition, Health & Wellness — with 2009 sales of $99 billion.
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