This fall NESCAFÉ CLÁSICO is partnering with an international powerhouse to encourage consumers to live boldly! NESCAFÉ CLÁSICO believes that there is something special in everyday moments, and that life is better when you live each day to the fullest and do the things that you are passionate about. Well-loved musician and actor, Ricky Martin, is the face of our new promotional campaign, Vive la Vida Bold, which encourages consumers to make the most out of life by living it boldly. From September 15th through November 24th, we invite consumers to tell us how they live boldly; the entrant who submits the highest scoring essay will win $15,000! Participants will also have the opportunity to enter for a chance to win exclusive prizes including iconic NESCAFÉ red mugs autographed by Ricky Martin, autographed posters and a year supply of NESCAFÉ CLÁSICO. *
After having achieved unprecedented success, Ricky Martin is a perfect partner to inspire our consumers to live boldly. In 2014 he has continued to nurture new musical talent as a coach on The Voice: Australia and La Voz: México, in parallel continuing his own musical success with his hit FIFA World Cup single Vida and the release of his upcoming new album. He has also continued to nourish his passions beyond music with the opening of Ricky Martin Foundation’s Centro Tau, which advocates for the well-being of children, and launched his first children’s book “Santiago the Dreamer in Land Among the Stars.”
Our Vive la Vida Bold promotional campaign has already sparked strong buzz among our NESCAFÉ CLÁSICO consumers, generating over 20,000 likes, 600 shares and 300 comments on a post introducing the promotion on Facebook. To register for the promotion, go to www.NescafeClasico.com and don’t forget to vive la vida bold! www.NescafeClasico.com.
*Nestlé employees are not eligible to participate in the NESCAFÉ "Vive La Vida Bold" Essay Contest and Sweepstakes.