BUTTERFINGER RALLIES PACQUIAO FANS TO #GETINOURCORNER

To Press Releases listGLENDALE, Calif,Apr 1, 2015

Butterfinger Offers One Million Peanut Butter Cups Payout if Pacquiao Wins on May 2

In an earlier announcement, NESTLÉ® BUTTERFINGER® CUPS were revealed today as the go-to-treat in the boxing regimen of the one and only Manny “Pacman” Pacquiao. In actuality, the April 1st news kicks off the “Get In Our Corner” campaign, a month-long rally led by Butterfinger to unite fans around the world to get in their corner with Pacquiao. And there’s still a million at stake – If Pacquiao emerges victorious on May 2, Butterfinger is offering one million of its peanut butter cups in a nationwide payout at ButterfingerCups.com.*

“We’re such fans of what Manny represents and love that he has such a great sense of humor to join us in our April Fools’ Day fun and launch the ‘Get In Our Corner’ campaign,” said Fabiola del Rio, Butterfinger brand manager. “We want fans to get in our corner with Manny and help us celebrate this different kind of competitor.”

Why fans will want to #GetInOurCorner with Pacquiao and Butterfinger for this perfect match made in the ring:

  • different kind of peanut butter cup (smooth and crunchy!) behind a different kind of competitor – and different is good!
  • perfect pairing of two underdogs in their respective fights
  • shared appreciation for having fun and living a life that’s not just plain

Fans are encouraged to use the hashtag #GetInOurCorner to show their support of Pacquiao. While Pacquiao is known to never cut corners (just like Butterfinger Cups!) in his training, the champion is actually training Butterfinger Cups in the brand’s own fight against Plain Cups. Online, fans can see that action unfold on Butterfinger’s Facebook or Twitter pages. Square-shaped like a boxing ring, Butterfinger Cups is a different kind of peanut butter cup that made its highly anticipated debut last year. Butterfinger Cups and the NEW Butterfinger Peanut Butter Cups Minis bring an unexpected crunch to the smooth combination of peanut butter and chocolate.

ABOUT MANNY PACQUIAO
Manny “Pacman” Pacquiao is a world champion professional boxer. He is the first and only eight-division world champion with 10 world titles, as well as the first to win the lineal championship in four different weight classes. Beyond boxing, Pacquiao has participated in basketball, business, acting, music recording, and politics. In May 2010, Pacquiao was elected to the House of Representatives in the 15th Congress of the Philippines, at the age of 32, representing the province of Sarangani. He was re-elected in 2013 to the 16th Congress of the Philippines.

ABOUT BUTTERFINGER
NESTLÉ® BUTTERFINGER® is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a BUTTERFINGER. Now, the iconic BUTTERFINGER brand has taken the peanut butter cup to another level. BUTTERFINGER PEANUT BUTTER CUPS feature a smooth, peanut butter filling with a dose of crunchy Butterfinger pieces, covered with creamy milk chocolate. Keep up with the latest news about BUTTERFINGER at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/Butterfinger

Media Contact PR
Jessica del Mundo
213-623-4200
jdelmundo@golinharris.com


Tricia Bowles
818-549-5817
patricia.bowles@us.nestle.com