Häagen-Dazs® Shops Scooping Up A Treat With Free Cone Day May 12, 2015

To Press Releases listMINNEAPOLIS, Minn,May 5, 2015

Shops Serving Delicious New Artisan Line Flavors

It’s time to mark your calendars because the Häagen-Dazs brand, known for its rich super-premium ice cream, is hosting its annual free cone day celebration on Tuesday, May 12th, 2015, from 4 p.m. to 8 p.m.  Visit your local participating Häagen-Dazs Shop during the promotion for a complimentary scoop of decadent ice cream, sorbet or gelato!

As a special treat this year, Häagen-Dazs Shops will feature two new flavors from the new Häagen-Dazs Artisan Collection: Banana Rum Jam and Chocolate Caramelized Oat Ice Cream. These special new flavors are part of an exciting collaboration that highlights the work of local food artisans from across the U.S.  Jessica Quon and Sabrina Valle of Brooklyn’s The Jam Stand brought together unexpected flavors that helped create Banana Rum Jam while San Francisco’s Claire Keane of Clairessquares used a taste of Irish heritage to inspire what has become Chocolate Caramelized Oat Ice Cream.

“Spring is a season that celebrates all things fresh and new. In 2015 Häagen-Dazs Shops celebrated its first new Shops’ design in eight years and the launch of its much anticipated Artisan collection,” said Dawn Uremovich, president of The Häagen-Dazs Shoppe Company. “Last year, we served over 280,000 scoops on Free Cone Day and this year we are excited to help even more people leave the dreary days of winter behind with a scoop of their favorite flavor, or maybe discover a new one.”

On May 12, 2015, to celebrate Free Cone Day, Häagen-Dazs Shops is hosting an ice cream social on Twitter. This Twitter party will encourage fans to share their favorite ice cream moments. Those that participate in the ice cream social on Twitter will be eligible to win American Express gift cards, a gift card redeemable for free ice cream for a year at participating Häagen-Dazs Shops*, gift cards to Häagen-Dazs Shops and coupons for Häagen-Dazs ice cream redeemable at retailers nationwide. To participate in the ice cream social Twitter party at 1 p.m. Eastern Standard Time, follow @HaagenDazs_US and host @ResourcefulMom on Twitter and Tweet using the #HDfreeconeday hashtag.

For more information on Häagen-Dazs Shops’ free Cone Day and to find out if your local Häagen-Dazs Shop is a participating location, please visit the shop finder at www.haagendazs.us/freeconeday

*See Shop for rules.

The Häagen-Dazs Shop Company is always seeking new franchise owners with a passion for Häagen-Dazs super-premium ice cream to open shops in premier locations. To learn more about Häagen-Dazs Shops or how to open a franchise, please visit haagendazsshoppecompany.com.

About Häagen-Dazs Shops
The first Häagen-Dazs Shop opened in Brooklyn, NY in 1976, giving consumers a new outlet for Häagen-Dazs pure, super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 200 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit haagendazs.us/shops, join the company’s fan page at facebook.com/HaagenDazsUS, follow the brand at @HaagenDazs_US.

Media Contact
Justin McAneny
415-984-6275
Justin.McAneny@interfusecomms.com