NESTLÉ® TOLL HOUSE® Semi-Sweet Morsels Celebrates 75th Anniversary

To Press Releases listSOLON, Ohio.,Jul 29, 2014

From the first chocolate chip cookie to decades of inspired chocolate baking, the Nestlé® Toll House® brand continues its tradition of baking up memories in kitchens across America.

Every American has a chocolate chip cookie memory. The scene of children coming home from school to the scent of

fresh-baked chocolate chip cookies wafting from the oven is as ubiquitous as the chocolate chip cookie itself. This year, Nestlé® Toll House ® is celebrating 75 years of the chocolate bit that dropped its way into the kitchens and memories of

American families everywhere – the Nestlé® Toll House® Real Semi-Sweet Chocolate Morsel.

The Nestlé® Toll House® story begins with chocolate chip cookie inventor Ruth Wakefield, who ran the successful Toll House restaurant in Whitman, Massachusetts. One day, while baking a batch of Butter Drop Do cookies, a favorite recipe dating back to colonial times, Wakefield broke a bar of Nestlé® semi-sweet chocolate into tiny pieces and added them to the dough expecting to create a chocolate cookie. Instead, the semi-sweet bits held their shape and softened to a delicate creamy texture. Wakefield’s “Toll House Crunch Cookie” recipe was published in a Boston newspaper and quickly became the trending cookie recipe everyone was baking.

“Ruth Wakefield’s unexpected discovery and invention of the chocolate chip cookie, the most popular cookie of all-time, is central to the tradition and heritage of the Nestlé® Toll House® brand,” says Al Multari, President of the Baking Division at Nestlé , based in Solon, OH. “A baking innovator from the start, Nestlé® Toll House® products have inspired home bakers for 75 years, and that’s just the beginning of its chocolate baking legacy.”

Realizing a way to make the Wakefield’s Toll House cookie recipe easier for bakers, in 1939, Nestlé® scored its semi-sweet chocolate bars into 160 right size pieces especially for Nestlé® Toll House® cookies. Shortly after, the familiar ready-to-use teardrop shaped “morsels” were introduced. Fast forward to 2014 and Americans still enjoy one of the most iconic American foods of all time – the Nestlé® Toll House ® Semi-Sweet Morsel.

For 75 years, the Nestlé® Toll House® brand has led baking trends that millions of home bakers emulate in their own kitchens. From inventive recipes to new morsel flavors to the convenience of ready-to-bake cookie dough, it has never been easier to create and share the delicious taste of Nestlé® Toll House® products after the game, around the table or as a midnight snack.

Continuing its commitment to baking innovations, Nestlé® Toll House® is focusing on the future of chocolate baking with two new product introductions, Nestlé® Toll House® DelightFulls™ Filled Baking Morsels and Nestlé® Toll House ® Frozen Cookie Dough.

  • Nestlé® Toll House® DelightFulls™ Filled Baking Morsels are available in four flavors: Milk Chocolate Morsels with Caramel Filling DelightFulls™, Milk Chocolate Morsels with Peanut Butter Filling DelightFulls™, Dark Chocolate Morsels with Cherry Flavored Filled DelightFulls™ and Dark Chocolate Morsels with Mint Filling DelightFulls™.

  • Nestlé® Toll House® Frozen Cookie Dough will be available in the frozen aisle in four new varieties: Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip Cookie Dough, Double Chocolate Chip Cookie Dough and Oatmeal Raisin Cookie Dough.

Reiterated trillions of times, the original Nestlé® Toll House® chocolate chip cookie recipe remains America’s favorite. Nestlé® Toll House® Semi-Sweet Morsels have inspired millions of people to bake and share their cookies and baking stories past, present and future.

For information about the Nestlé® Toll House® brand and recipe ideas, visit NestleTollHouse75.com and www.verybestbaking.com.

About Nestlé USA

Named one of "The World's Most Admired Food Companies" in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with Nestlé® Toll House, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Nestlé USA, with 2013 sales of $10 billion, is part of NestléS.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion.

For product news and information, visit NestleTollHouse75.com, Nestléusa.com or Facebook.com/Nestlé USA

Nestlé USA
Roz O’Hearn
30003 Bainbridge Road
Solon, Ohio 44139
(440) 264-5170


Grainne Sweetman
Ketchum
1050 Battery Street
San Francisco CA 94111
grainne.sweetman@ketchum.com
(415) 984-6269