Nestlé® La Lechera® Celebrates International Day of Happiness

To Press Releases listGLENDALE, Calif,Mar 20, 2015

March 20 commemorates International Day of Happiness, a celebration instituted by the United Nations to further the idea that happiness is a fundamental human right and everyone deserves the chance at a happy, healthy life. Since 2012, NESTLÉ® LA LECHERA® Sweetened Condensed Milk has brought this belief to life through “Recipes for Happiness,” a campaign to inspire consumers to make desserts that lead to moments of happiness for themselves and their families.
 
This year, NESTLÉ® LA LECHERA® is celebrating International Day of Happiness by partnering with personal life coach and celebrity mom Laura Posada to share advice on how women can achieve happiness for themselves and their families.

1. Be your number one fan and love yourself no matter what
For other people to start appreciating you, you have to value and appreciate yourself first. Once you discover how much you’re worth everyone else will see it.

2. Forgive and move one, leave the past behind
Holding grudges and resentment holds you back from achieving happiness. You can't change the things that happened in your life, but you can decide how you interpret and respond to them. Don’t cling to negative feelings, you need to let go in order to move forward.

3. Be in control of your mind! Remind yourself every day you are strong and stay positive
A positive attitude and mindset attracts success. Reinforce positive thoughts and behaviors and don’t focus on the negative. Tell yourself you are doing a great job at work, raising your children or whatever you do. Appreciate your hard work and remind yourself you can achieve anything you want.

4. Stop thinking and start doing, lose fear
See challenges as stepping stones to overcome your fears and obstacles. Many times we don’t do the things we want because of fear of failing. Understand that failing is learning and an opportunity to improve and do better next time.

5. Appreciate the journey and enjoy life. Choose happiness, you deserve it
In order to find happiness you have to find balance in your life, find time for yourself and discover what fulfills you. Those who believe don’t deserve happiness will sabotage their own efforts to achieve it. Remind yourself every day the steps you need to take to achieve the happiness you deserve.

 “The pursuit of happiness is an ongoing human goal and moms, particularly, are at the core of providing happiness and well-being for their families,” said Priscila Stanton, Marketing Manager for La Lechera at Nestlé USA. “At Nestlé, we understand the role that desserts play in making loved ones smile, and La Lechera has been bringing happy moments throughout the brand’s history. We hope to inspire many moms to share a sweet treat with their family on this special day.” 

Nestlé La Lechera and Laura Posada encourage consumers to join the conversation on Friday March 20, International Day of Happiness, by sharing their favorite La Lechera recipe using #LaLechera. Below is Laura Posada’s favorite La Lechera Cookie Bars recipe used to inspire happiness. For more recipes, visit ElMejorNido.com.

Recipe - La Lechera Cookie Bars
Ingredients:

  • 1/2 cup (1 stick) butter or margarine
  • 1 1/2 cups graham cracker crumbs
  • 1 can (14 oz.) NESTLÉ® La Lechera® Sweetened Condensed Milk
  • 2 cups (12-oz. pkg.) NESTLÉ® TOLL HOUSE® Semi-Sweet Chocolate Morsels
  • 1 cup flaked coconut
  • 1 cup chopped walnuts

Instructions
PREHEAT
oven to 350° F.
MELT butter in 13 x 9-inch baking pan in oven; remove from oven. Sprinkle graham cracker crumbs over butter. Stir well; press onto bottom of pan. Pour La Lechera sweetened condensed milk evenly over crumbs. Sprinkle with morsels, coconut and nuts; press down firmly.
BAKE for 25 to 30 minutes or until light golden brown. Cool completely in pan on wire rack. Cut into bars.

About NESTLÉ® LA LECHERA®
NESTLÉ® LA LECHERA® is the #1 Sweetened Condensed Milk brand in the world and has been a key ingredient for delicious desserts since 1921. In the U.S.A., NESTLÉ® LA LECHERA® offers a wide portfolio of products, including NESTLÉ® LA LECHERA® Sweetened Condensed Milk can and squeeze bottle, NESTLÉ® LA LECHERA® Dulce de Leche can and squeeze bottle, NESTLÉ® LA LECHERA Fat Free can, NESTLÉ® LA LECHERA® Baking Kits and other better for you products.  NESTLÉ® LA LECHERA® is the key ingredient and topping for a wide range of dessert favorites such as Flan, Cheesecake, and Fruit Parfait.  By adding the creamy sweetness of NESTLÉ® LA LECHERA® to your favorite desserts and drinks, you will bring sweet smiles to your family.  For product information and news, visit LaLechera.com or Facebook.com/LaLechera. 

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for eighteen consecutive years, Nestlé provides quality brands that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2014 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2014 sales of $100 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

About Laura Posada
Laura Posada is a mom, an attorney, a certified master coach, a certified personal trainer, a family health and fitness activist, a TV personality and a philanthropic icon.  A modern day “super-woman,” Laura co-produced and hosted 2 seasons of Manual de Supervivencia con Laura Posada (Survival Guide with Laura Posada) for FOX TV Studios.  She appears regularly on the TODAY show in NBC to give coaching tips and makes weekly appearances at Univision’s Despierta America as a lifestyle expert.  An award-winning book author, Laura has published two books, the first one named Fit Home Team, which was released in 2009 where Laura illustrates the triumph of raising a healthy and fit family in the modern world. In September 2010, she released her second book, The Beauty of Love: A Memoir of Miracles, Hope, and Healing, where she shares her family's deeply moving, memorable, and uplifting story following the diagnosis of their firstborn son - Jorge Luis Jr. - with a life-threatening skull deformation ten days after his birth.  Laura is now in the process of launching her third book titled La Dieta Mental: Tu Clave Para Ser Feliz, to be released this summer.  She also co-founded The Jorge Posada Foundation and is an active Board member of the myFace organization.  To learn more, please visit www.lauraposada.com.

Media Contact:
Paola Cuevas
(212) 219-0321
Cuevas@formulatin.com