New For Easter: Peanuts® Gang Teams Up With Nestlé® Crunch® For Special Limited Edition Chocolate Treats

To Press Releases listGLENDALE, Calif,Mar 4, 2015

Nestlé Easter Chocolate Confections will be made using sustainable cocoa from the Nestlé Cocoa Plan

Candy lovers will have irresistible choices for their baskets this Easter. NESTLE® CRUNCH® is expanding its PEANUTS® collection featuring Snoopy, Charlie Brown, Linus, Lucy and the whole gang created by Charles Schulz. The new Easter PEANUTS® chocolate collection joins a wide array of holiday favorites from Nestlé, all sure to inspire creativity with gift baskets, egg hunts and sweet treats.

Also new this year, families can feel better about the chocolate they’re choosing. Nestlé Confections & Snacks has announced the purchase of certified, sustainable cocoa equal to the amount needed to produce the entire Easter chocolate collection for 2015. This is important considering that, in a recent survey1, nearly 80% of consumers said that they would prefer to purchase chocolate products made with sustainable cocoa if they were easy to find and didn’t cost more. Nestlé is pleased to make those purchases possible this Easter.

NEW SWEET TREATS FOR EASTER 2015

Easter ranks as the nation’s second top-selling candy holiday behind Halloween, according to the National Confectioners Association.

 “Candy is the number one gift shopped for during the Easter season and it plays a starring role in Easter egg hunts and at family gatherings,” said Tricia Bowles, Nestlé USA Confections & Snacks. “This year, we’ve introduced PEANUTS® characters to our Nestlé Easter collection and a few exclusive, novel treats that are sure to surprise and delight this holiday season.”

  • NEW! NESTLÉ® CRUNCH® Snoopy
    The beloved Snoopy comes to life with the NESTLE® CRUNCH® Snoopy “bunny.” Classic NESTLE® CRUNCH® chocolate takes the shape of everyone’s favorite PEANUTS® character creating the perfect Easter basket addition. (MSRP $3.49, 4.5 oz) 
  • NEW! NESTLÉ® CRUNCH® Sharable Medallion
    Getting in on the fun are the NESTLE® CRUNCH® Sharable Medallions – happiness is sharing these bite-sized chocolate pieces with friends and family. (MSRP $0.49, 1.2 oz) 
  • NEW! NESTLÉ® CRUNCH® Creamy Caramel NestEggs
    There are many ways NESTLE® CRUNCH® can be combined with complimentary flavors and the NESTLE® CRUNCH® Filled NestEggs with Creamy Caramel are a delicious example. Taking the familiar taste of NESTLE® CRUNCH® and combining it with rich, creamy caramel makes for the tastiest Easter eggs ever! (MSRP $2.99, 10 oz) 
  • NEW! SweeTARTS® Chewy Sours
    For some, nothing satisfies like sour candy! New this year is SweeTARTS® Chewy Sours, which are made with no artificial flavors and deliver every bit the sour kick needed for an exciting holiday treat. (MSRP $2.29, 12 oz)
     

NESTLÉ CRUNCH AND PEANUTS PARTNERSHIP

Charlie Brown, Snoopy and the rest of the PEANUTS® characters have made an indelible mark on modern pop culture.  PEANUTS® reaches fans through thousands of consumer products around the world, via both social media and more than 50 television specials, in addition to a daily comic strip available in all formats from traditional to digital.

The multi-season Nestlé Crunch partnership with PEANUTS® marks the first time these two iconic American brands have come together to offer one-of-a-kind chocolate collections for the holidays.

“Charlie Brown and the PEANUTS® gang love NESTLÉ CRUNCH,” said Carolann Dunn, executive director of hard goods at Peanuts Worldwide. “We’re thrilled to partner with NESTLÉ CRUNCH for its Easter chocolate collection. It’s an honor to have the PEANUTS® gang share in memory-making moments with Nestlé Crunch this Easter.” 

NESTLÉ USA’s EXPANDED COMMITMENT TO SUSTAINABLE COCOA

In 2013, Nestlé launched the company’s global Nestlé Cocoa Plan in the U.S. by purchasing sustainable cocoa equal to the amount needed to produce everyday NESTLÉ CRUNCH bars.  Since then, Nestlé USA has increased its commitment to sustainable cocoa purchased each year and will continue to do so until all confectionery products produced in the U.S. are made with sustainable cocoa from the Nestlé Cocoa Plan.

Nestlé is expanding its commitment to sustainable cocoa by purchasing UTZ Certified cocoa beans from the Nestlé Cocoa Plan in quantities equal to the amount needed to produce this year’s Easter chocolate collection. This marks a first for a major U.S. manufacturer.

“Consumer interest in sustainably produced chocolate is increasing,” said Leslie Mohr, Nestlé USA Confections & Snacks. “We’re pleased to offer an Easter chocolate collection that showcases our commitment to sustainable cocoa and how we are supporting cocoa farmers and their communities through the Nestlé Cocoa Plan.”
Nestlé is educating consumers about the importance of sustainability. In a recent survey1, nearly 88 percent of consumers said they “love” or “need” chocolate, but only 12.5 percent actually know how chocolate is made or where cocoa comes from.  Learn more about the changes Nestlé is making to bring about better farming practices and plants, better schools, and better cocoa at www.nestlecocoaplan.com.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for eighteen consecutive years, Nestlé provides quality brands that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2014 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2014 sales of $100 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

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1Research conducted by Golin and uSamp, October 1 – 10, 2014, included an online survey of 1110 moms and has a 2.94 margin of error.