New For Halloween: Nestlé Crunch Treats, Día De Los Muertos Sweetarts & Chocolate Classics With No Artificial Flavors Or Colors

To Press Releases list


Sep 30, 2015

Nestlé USA continues commitment of the removal of artificial flavors and colors from its chocolate by the end of 2015

Nestlé brews a spellbinding host of treats this fall with new Nestlé Crunch sharable Peanuts character bars and vibrant skull- and bone-shaped SweeTARTS for Día de los Muertos. 

Sure to delight trick-or-treaters of all ages, the new Nestlé Crunch Peanuts Molded Fun Size Bars feature the whole gang of eight Peanut characters from The Peanuts Movie, in theaters November 6 from Twentieth Century Fox. Keep the party going with new Nestlé Crunch Peanuts Halloween Breakable Medallions—individually wrapped and perfect for the movies, share double the fun with Charlie Brown and Linus inspired treats!

Just in time for Día de los Muertos, Nestlé also unveils playful new SweeTARTS Skulls & Bones, a festive twist on original SweeTARTS that celebrates classic traditions.

Nestlé’s assorted value bags make candy buying for the whole neighborhood affordable. Starting with the 60-piece Boo Bag! and going up to 450 pieces, Nestlé’s value bags come in a variety of sizes and assortments of treats that will have the whole neighborhood shrieking for more.

Also new for Halloween, parents can choose Nestlé chocolate items in the Halloween aisle, available for the first time without artificial flavors or colors. Nestlé is pleased to offer classics like Nestlé Crunch, Butterfinger, Baby Ruth, Raisinets, Goobers, Sno Caps, Oh Henry and 100 GRAND—all labeled with the new No Artificial Flavors or Colors banner. This continues Nestlé USA’s ongoing commitment to remove artificial flavors and colors from all Nestlé chocolate candy by the end of 2015.

“Candy isn’t just a given at Halloween--it plays the starring role in everything from trick-or-treat bounty to spooky house gatherings,” said Patricia Bowles, Nestlé USA Confections & Snacks. “This year, we’re particularly thrilled to help families and friends celebrate the season with the classic Peanuts characters they love plus new exclusive and innovative treats for seasonal festivities.”

Available at retailers nationwide, the 2015 Halloween creations from Nestlé are sure to inspire creativity and fantasy. 

Nestlé Crunch and Peanuts Partnership
Charlie Brown, Snoopy and the rest of the Peanuts characters have made an indelible mark on modern pop culture.  In addition to The Peanuts Movie, in theaters November 6, Peanuts reaches fans through thousands of consumer products around the world, via both social media and more than 50 television specials. The multi-season Nestlé Crunch partnership with Peanuts marks the first time these two iconic American brands have come together to offer one-of-a-kind chocolate collections for the holidays. 

“Charlie Brown and the Peanuts gang love Nestlé Crunch,” said Carolann Dunn, executive director of hard goods at Peanuts Worldwide. “We’re thrilled to partner with Nestlé Crunch for its Halloween chocolate collection. It’s an honor to have the Peanuts gang share in memory-making moments with Nestlé Crunch this Halloween.”

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for eighteen consecutive years, Nestlé provides quality brands that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2014 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2014 sales of $100 billion.  For product news and information, visit or

In The Peanuts Movie, Charlie Brown, Snoopy, Lucy, Linus and the rest of the beloved “Peanuts” gang make their big-screen debut, like they’ve never been seen before, in state of the art 3D animation. Charlie Brown, the world’s most beloved underdog, embarks upon an epic and heroic quest, while his best pal, the lovable beagle Snoopy, takes to the skies to pursue his arch-nemesis, the Red Baron. From the imagination of Charles M. Schulz and the creators of the Ice Age films, The Peanuts Movie will prove that every underdog has his day. The film opens in theaters everywhere November 6, 2015.

About 20th Century Fox
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of 20th Century Fox Film:  Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.