SWEETARTS to Launch SWEETARTS Ropes as Star of Brand’s Expanded Collection of New Candy Treats

To Press Releases listGLENDALE, Calif.,Feb 9, 2015

2013 Food Trends
SweeTARTS Debuts SweeTARTS Ropes with Signature Flavor Explosion of Sweet and Tart and No Artificial Colors or Flavors

Known for electrifying bursts of sweet and tart flavor combinations, SweeTARTS is bringing the brand’s signature spark to a collection of new products, launching with SweeTARTS® Ropes, available now. The new candy packs in the same classic electrifying SweeTARTS flavor in a licorice-style rope that is delicious, sharable and contains no artificial colors or flavors.

SweeTARTS Ropes is the marquee product in the new line that highlights SweeTARTS sweet and tart flavor profile and will feature several other new treats, including SweeTARTS® Chewy Sours, Mini Chewy SweeTARTS®, SweeTARTS® Gummies and the original SweeTARTS® Roll available in spring 2015. The collection will be a first for the brand with no artificial flavors, creating the most delicious and dynamic family of SweeTARTS products to-date.

“We are ecstatic over re-launching the SweeTARTS brand with the expanded collection of four new offerings,” said Daniela Simpson, SweeTARTS brand manager. “With these new products we are adding a modern twist while keeping true to our unique flavor profile of sweet with an edge. We know candy fans will be unable to resist these new SweeTARTS products as they hit store shelves this year.”

More about the NEW SweeTARTS Ropes and SweeTARTS Chewy Sours launching spring 2015:

  • SWEETARTS ROPES: The new SweeTARTS Ropes offer candy fans looking for something new an electrifying and exhilarating flavor experience. Sold in single and shareable packages, SweeTARTS Ropes will be available in an explosive Cherry Punch flavor, where sweet and tart lovers will be treated to a soft, chewy, cherry-flavored licorice rope packed with a tart punch-flavored center. SweeTARTS Ropes contain no artificial flavors or colors, and all colors in the product derived from natural sources.
  • SWEETARTS CHEWY SOURS: A mouth-watering new take on the classic SweeTARTS candy, SweeTARTS Chewy Sours offer fans of bite-sized sour candies a new pucker-inducing yet softer treat to sink their teeth into. Sold in single and larger shareable packages, SweeTARTS Chewy Sours are equipped with an explosion of exhilarating flavors, including cherry, grape, green apple, orange and blue raspberry. SweeTARTS Chewy Sours contain no artificial flavors.

The new SweeTARTS collection of products can be found in candy aisles nationwide in early 2015. For more information about the SweeTARTS Ropes and the SweeTARTS collection of products follow us on Twitter @SweeTARTScandy, #GetRopedIn.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé ® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé® and NESCAFé CLASICO ™, Buitoni®, SKINNY COW®, DREYER’S/EDY’S®, Nestlé ® Crunch®, Nestlé® Butterfinger®, Wonka® and DIGIORNO®. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.