NESTLÉ® USA LAUNCHES NEW NESTLÉ® AGUAS FRESCAS READY-TO-DRINK BEVERAGES

   
To Press Releases listGLENDALE, CA,May 31, 2011

100% natural & authentic Jamaica, Horchata, Tamarindo flavors

Moving to satisfy the strong demand for products with Hispanic roots, Nestlé USA has introduced three authentic flavored aguas frescas drinks in select markets across the United States arriving in stores in time for summer.

Based on traditional Hispanic beverages, Nestlé® Aguas Frescas are 100 percent natural and formulated with an authentic taste just like homemade. Nestlé® Aguas Frescas Jamaica, made from hibiscus flowers and Tamarindo, made from tamarind puree, are an excellent source of Vitamin C; Nestlé® Aguas Frescas Horchata is made from rice and cinnamon, and is an excellent source of Calcium.

"Consumers with roots in the Hispanic culture will find that Nestlé® Aguas Frescas reminds them of home, of growing up," said Nestlé® spokesperson Juan Motta, Head of Domestic Emerging Markets. "It‘s another way to blend the best of two cultures. Nestlé® Aguas Frescas delivers the refreshing and authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle."

The Beginnings of Aguas Frescas

In the 15th century, Aztec farmers would paddle their canoes into Tenochtitlan (now Mexico City) with fresh fruit that they would mash and mix with water for a refreshing drink. Many centuries later, this type of beverage is popular all throughout Latin America. Made from the fruits that are in season in each region, aguas frescas are an iconic part of Latin American culture. If you have visited the more authentic restaurants you will have noticed these beverages being served with a ladle out of a "vitrolero" (a traditional glass dispenser) and poured over ice. Aguas Frescas are popular both with meals and as a refreshing beverage throughout the day.

Sharing Nestlé® Aguas Frescas with Consumers

To introduce Nestlé® Aguas Frescas, grassroots teams called ―Los Vitroleros‖, referring to the glass urns that aguas frescas is traditionally served in, will visit select cities to provide free samples and coupons of the three beverages to an estimated 2 million consumers. The beverages are available at chain and independent grocery, mass, drug and convenience stores. In addition, Nestlé® will be deploying a custom-built food and beverage truck, called the Nestlé® Aguas Frescas ¡Aguas! Móvil that will canvass Los Angeles neighborhoods, parks, beaches, festivals and retail stores providing free samples of all three flavors of the Nestlé® Aguas Frescas paired with authentic Mexican street tacos. Visitors to the ¡Aguas! Móvil will have the opportunity to select a salsa to top their tacos from 10 levels of hotness.

To track the Nestlé® Aguas Frescas ¡Aguas! Móvil tour online, visit www.NestleAguasFrescas.com or follow us via twitter @NestleAguas and facebook.com/NestleAguasFrescas. The tour will run from mid-May thru September.

Nestlé® Aguas Frescas Search for Authentic New Artist -- $5,000 Prize

To highlight its traditional origins, Nestlé® Aguas Frescas will begin a nationwide search for an Authentic New Artist, giving the winner a free trip for two to Los Angeles, $5,000 in cash, and the chance to perform live at a Mexican Independence Celebration in Los Angeles. Auditions are open to U.S. residents 18 years or older. Entries can be submitted at www.NestleAguasFrescas.com and through the ¡Aguas! Móvil through July 1, 2011. Participants can select a popular song at the website and use the virtual recording studio to create their audition. These audition videos will be posted on the site for public voting and the Nestlé® Aguas Frescas Authentic New Artist will be announced in early September. Look for details about the "Nestlé® Aguas Frescas Authentic Artist Contest" and official rules at www.NestleAguasFrescas.com.

"As a worldwide food and beverage leader, Nestlé embraces traditional Hispanic products and the cultures that created these unique taste experiences" said Juan Motta of Nestlé. "Our Nestlé® Aguas Frescas Authentic Artist Contest is intended to showcase Hispanic culture through music and celebrate fresh voices before a national audience."

As of March 1st, Nestlé® Aguas Frescas 100% natural Jamaica, Horchata, and Tamarindo authentic flavors rolled out to grocery, mass merchandisers, drug and convenience stores in Los Angeles, Dallas, Chicago, Houston, Phoenix, San Francisco/San Jose, San Antonio, Fresno, Sacramento, San Diego and McAllen, TX. The three delicious flavors are available in 14 and 20oz bottles, for a suggested retail price of $1.79-$1.99.

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT IMPROVE CHANCES OF WINNING. ENTER BY JULY 1, 2011. Open only to legal residents of the 48 Continental United States and Washington D.C. who are 18 years of age or older as of the date of entry. For Official Rules visit www.NestleAguasFrescas.com.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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