Nestlé Reveals Exciting Candy Offerings for an Easter Celebration that Will Wow Friends and Family

   
To Press Releases listGLENDALE, Calif.,Mar 12, 2013

WONKA Golden Egg Hunt, Hard2Find Egg Hunt, NEW! WONKA Laffy Taffy Jelly Beans, Crunch and Butterfinger NestEggs

Spring is just around the corner and 66 percent of families are planning to attend spring and Easter celebrations this year, a family tradition filled with eggs hunts, baking and catching up with relatives and friends. Nestlé Confections & Snacks revealed today its assortment of spring confections available nationwide to meet moms’ expectations while offering delicious treats the whole family looks forward to snacking on every year.

“Fifty nine percent of moms choose brands that her and family prefer and will purchase these products in advance,” said spokesperson Tricia Bowles of Nestlé USA Confections & Snacks. “Moms know the importance of including their children’s favorite items during Easter, which is why 81 percent of moms are planning their Easter purchases three weeks ahead of seasonal activities.”

With 79 percent of items purchased this season being candy, Nestlé’s expansive collection makes it easier than ever to give your favorite treats to loved ones this year. The collection’s highlights for spring include:

  • NEW! WONKA Laffy Taffy Jelly Beans
    The bold yellow, green, purple and red packaging features Laffy Taffy’s signature flavors: banana, cherry, grape and apple in bright colors and jelly bean form that’s perfect for egg hunts and snacking around the house (MSRP $2.49, 14 oz.)

  • Nestlé Butterfinger Bunny and Crunch Bunny
    Extreme cuteness in Crunch or Butterfinger chocolate bunny form! The Nestlé Butterfinger and Crunch Bunny consist of solid milk chocolate with Butterfinger pieces or crisped rice Nestlé Crunch pieces scattered throughout. Measuring at 7.5 inches, and in a fun, spring-themed packaging, it is sure to be the highlight of any Easter basket (MSRP $3.49, 5.5 oz.)

  • NERDS Bumpy Jelly Beans
    A new twist on the classic jelly bean, now in your favorite rainbow NERDS flavors: orange, apple, cherry, grape and lemon with a crispy shell and chewy jelly bean center. Fill your Easter eggs, candy dishes or bring to parties for a fun hostess gift (MSRP $2.49, 13 oz.)

  • Butterfinger NestEggs and Crunch NestEggs
    Chocolate eggs filled with Nestlé Crunch crisped rice pieces or bits of Butterfinger in individually wrapped pastel pink, blue and orange metallic foils! The wrapped pieces are perfect for having guests over and displaying in a candy dish (MSRP $2.68, 10 oz.)

  • WONKA Zero Gravity Egg Hunt
    With WONKA Zero Gravity Egg Hunt the creative possibilities are endless! Surprise your kids with crazy new hiding spots. Inside the package, each egg includes a hanging string, suction cups, adhesive stickers, and glow-in-the-dark eggs for the most unusual of hiding places! (MSRP $5.29, 3.4 oz.)

  • Hard2Find Egg Hunt™
    These innovative eggs will be sure to trick even your best egg hunter and keep them searching! Each egg is shaped and colored to look like objects in nature from rocks and bark to concrete and grass. They’re pre-filled with your favorite WONKA candy: NERDS, SweeTARTS and Laffy Taffy and are perfect for an outdoor egg hunt (MSRP $5.29, 3.4 oz.)
  • WONKA Egg Fillers™
    Looking for a variety of candy to fill Easter eggs this year? WONKA Egg Fillers offer classic favorites—Spree, SweeTARTS, Bottle Caps, Gobstoppers—in one convenient bag. WONKA Egg Fillers candy packages are individually wrapped, making it effortless to handle and distribute candy in the most sanitary way possible. The size of each bag fits neatly inside the colorful plastic eggs! (MSRP $3.99, 18 oz.)

Other Easter products offered by Nestlé this year include SweeTARTS Chicks, Ducks and Bunnies (MSRP $2.49, 12 oz.); classic SweeTARTS candies in fun shapes and flavors: Lemon, Apple, Strawberry, Blueberry, and Grape; SweeTARTS Gummies (MSRP $2.49, 14 oz.); bunny-shaped gummies in your favorite SweeTARTS flavors; WONKA Golden Egg Hunt (MSRP $5.29, 3.36 oz.); pre-assembled Easter eggs stuffed with SweeTARTS, Laffy Taffy and Nerds and one Golden Egg!

To learn more about Nestlé’s seasonal treats, visit www.Wonka.com or www.facebook.com/WONKA.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

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Rhiannon Richards
213-438-8705
rrichards@golinharris.com