DIGIORNO® Pizza Transforms Frozen Pizza Skeptics Into Believers

   
To Press Releases listNorthbrook, Ill.,Mar 19, 2013

New pizzeria! from DIGIORNO is taking pizza to the next level

DIGIORNO®, the leader in premium frozen pizza and creators of the rising crust that transformed the quality of pizzas consumers could make at home in 1995, has raised the bar once again with pizzeria!™ from DIGIORNO. The new pizza is a category-changing innovation with a new breakthrough crust and custom-made sauce with premium, flavorful toppings that will convert even the most skeptical frozen pizza consumers into instant believers.

New pizzeria! from DIGIORNO features a delicious, preservative-free crust that’s golden crispy on the outside, soft and airy on the inside and drizzled with extra virgin olive oil. The crust is topped with a new flavorful sauce made with vine-ripened tomatoes, garlic and herbs – then finished off with premium quality meats, cheeses and vegetables. With no artificial flavors, this product offers the flavor and texture of true pizzeria-style pizza fresh baked right in your own oven.

“We believe DIGIORNO has consistently created the best pizzas available in the freezer case. Our latest innovation builds on this heritage with a new pizza that delivers an incredible taste and texture that consumers will love,” said Todd Macsuga, Director of Marketing for Nestlé Pizza. “New pizzeria! from DIGIORNO will reset expectations for the entire category. This is for consumers who never imagined that such a delicious pizza could come fresh baked and hot from their oven.”

Unexpectedly Amazing Pizzeria Taste

New pizzeria! from DIGIORNO is taking pizza to the next level. The product is available in four mouthwatering varieties that bake up hot and delicious in your oven in just over 20 minutes:

  • pizzeria! from DIGIORNO® Quattro Formaggi/Four Cheese features the perfect bubbling combination of mozzarella, fontina, parmesan and pecorino romano cheeses.
  • pizzeria! from DIGIORNO® Supreme Speciale offers a delectable blend of premium meats and vegetables including Italian sausage, premium pepperoni, red and green peppers and caramelized onions.
  • pizzeria! from DIGIORNO® Primo Pepperoni takes a classic to new heights, with the perfect combination of savory pepperoni and premium cheeses.
  • pizzeria! from DIGIORNO® Italian Meat Trio features an antipasto-inspired combination of premium meats including pepperoni, Italian sausage and genoa salami.

New pizzeria! from DIGIORNO is available nationwide in your grocer’s freezer. For more information about the entire line of DIGIORNO brand products, visit www.DIGIORNO.com.

ABOUT NESTLÉ

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Media contacts:

Brandon Briggs            
Weber Shandwick            
312.988.2453            
BBriggs@webershandwick.com    

Deborah Cross
Nestlé Pizza
847.400.1236
Deborah.Cross@us.nestle.com