Festive New Halloween Treats Arrive from NERDS, SweeTARTS, Laffy Taffy, Butterfinger, Nestlé Crunch, and More

   
To Press Releases listGLENDALE, Calif.,Oct 10, 2013

NEW This Season: Nuts About Peanuts and WONKA Mixups Variety Bags Perfect for Trick-or-Treaters

Halloween is every candy-lover’s favorite season, given that more than 600 million pounds of candy are purchased each year and consumers spend an average of $44 on candy per household alone, according to Nielsen data. In response to the growing demand, Nestlé USA Confections & Snacks today revealed its new sweets selection from NERDS, SweeTARTS, Laffy Taffy, Butterfinger, Nestlé Crunch, and more in time for the spooky season. Finding more and more moms prefer large variety bags of chocolate and sugar treats, Nestlé is now offering three new Halloween candy variety packs, along with new seasonal novelties, ideal for any trick-or-treating needs.

“Moms want the convenience of bagged variety chocolate and sugar candy with prices that won’t break their budget,” said spokesperson Tricia Bowles of Nestlé USA. “Our value-priced Halloween collection makes it easier than ever to give favorite classic treats to family, friends and trick-or-treaters.”

According to NDP Group’s Snack Track Holidays Halloween Profile, eight-out-of-10 families participate in multiple Halloween events, with candy making up 69 percent of Halloween-related items bought by consumers. This year’s irresistible Halloween collection from Nestlé Confections & Snacks includes:

  • NEW! Nestlé Nuts About Peanuts
    Calling all peanut and peanut butter lovers! Finally a bag with your favorite sweet and nutty treats. Each package is filled with individually wrapped fun size pieces of Butterfinger, Baby Ruth, Goobers, and Oh Henry! (20 oz., SRP: $5.99)
  • WONKA Mixups
    Mix and match your favorite WONKA candy! Each package includes 200 individually wrapped treat size pieces of SweeTARTS, Laffy Taffy, Bottlecaps and NERDS in assorted flavors (53.3 oz., SRP: $9.99)
  • SweeTARTS Gummies
    Your favorite sweet and tangy bite size candy, now in gummy form. Individually wrapped pieces in cobweb printed packaging with assorted orange, lemon, blue raspberry, grape, apple and cherry flavors that are sure to delight your tastebuds (10 oz., SRP: $2.99)
  • WONKA Trickster Treats
    This value bag features a monstrous assortment of 425 individually wrapped pieces of Wonka’s most popular sweets -- Laffy Taffy, Gobstopper, SweeTARTS, and Spree. It’s one-stop Halloween candy shopping in a single bag at a budget-friendly price! (103 oz., SRP: $19.99)
  • Nestlé Chocolate and Sugar Variety bag
    A whopping 215 pieces of your favorite Nestlé chocolate and sugar candy all-in-one handy bag – NERDS, Gobstoppers, Crunch and Butterfinger mini-size pieces. There’s something in here for everyone, including Mom. You won’t break the bank with this assortment, but you may get repeat trick-or-treaters (65 oz., SRP: $14.99)
  • Butterfinger Pumpkin
    The Butterfinger Pumpkin makes for a convenient and fun snack. The Butterfinger Pumpkins boast crispety, crunchety, peanut-buttery ® Butterfinger pieces in creamy milk chocolate. The packaging features a foreboding black and blue sky with dark scarecrows and jack-o-lanterns will ensure that no one lays a finger on your Butterfinger Pumpkin! (1.2 oz., SRP: $0.69)
  • WONKA Spooky NERDS Rope
    Tiny, tangy, crunchy NERDS—it’s a classic Halloween staple wrapped around a chewy gummy rope! Featuring grape, orange and punch flavors adorned with festive NERDS, spiders and webs (25 oz., SRP: $4.99)

Other Halloween variety packs offered by Nestlé this year include the NEW! WONKA Chewy Favorites (25 oz., SRP: $4.99) an assortment of Laffy Taffy and SweeTARTS Chewy flavors all-in-one! WONKA Spooky NERDS (25 oz., SRP: $4.99) with individually wrapped punch and orange flavors in mini boxes. SweeTARTS Skulls & Bones (12 oz., SRP: $1.99) feature that familiar sweet-and-tart kick in fun skull and bone shapes.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 16 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Media Contact:
Rhiannon Richards
GolinHarris for Nestlé Seasonal
213-438-8705 or rrichards@golinharris.com