The Häagen-Dazs® Brand Unveils Layers and Layers of Decadent Combinations in New TRIO Collection

The original super-premium ice cream perfectly pairs two indulgent ice cream flavors with layers of crispy Belgian chocolate in new product offering

To Press Releases listOakland, CA,Feb 1, 2017

Built on a passion for transforming simple flavors made with the finest ingredients into extraordinary ice cream experiences, the Häagen-Dazs brand is revealing its newest collection, TRIO. Layers of three indulgent flavors come together in each variety of TRIO: two unique flavors of Häagen-Dazs ice cream woven with crispy layers of Belgian chocolate. Every spoonful offers layer upon layer of exciting flavor and texture combinations, pairing the snap of fine Belgian chocolate with the smooth, rich ice cream texture for which the brand is known.

“We’re always thinking about ways to innovate while remaining true to our core values, which include creating perfect flavors using the highest-quality ingredients. We have found more diverse flavor profiles and textures create a more indulgent experience,” shared Kerry Hopkins, Häagen-Dazs Brand Manager. “TRIO takes a classic indulgence to the next level by offering layers of texture that are completely new to the ice cream category.”

The new Häagen-Dazs TRIO collection includes four flavors:

  • Coffee Vanilla Chocolate: Three classic flavors come together as a tribute to the Häagen-Dazs brand’s first, and most cherished flavors. Layers of signature vanilla and coffee ice creams are woven between layers of crispy Belgian milk chocolate.
  • Triple Chocolate: The ultimate chocolate triple threat: rich, creamy white chocolate and milk chocolate ice creams made from the finest cocoa and rich, sweet cream paired with crispy Belgian dark chocolate layers.
  • Vanilla Blackberry Chocolate: The introduction of blackberry ice cream to the brand’s repertoire is perfectly united with signature vanilla and layers of crispy Belgian dark chocolate.
  • Salted Caramel Chocolate: Decadent salted caramel and chocolate ice creams pair perfectly with layers of crispy Belgian milk chocolate.

The Häagen-Dazs TRIO collection is rolling out to national freezer aisles now and will be widely available by April 2017. All flavors are available in 14 oz. cartons at a suggested retail price of $5.29.

Ice cream lovers can also look for four other new flavor additions to the Häagen-Dazs lineup (Peanut Butter Salted Fudge, Espresso Chocolate Cookie Crumble, Toasted Coconut Caramel and Bourbon Praline Pecan) along with three new Häagen-Dazs ice cream bar varieties (White Chocolate Raspberry, Vanilla Dark Chocolate Cookie and Coconut Dark Chocolate Caramel).

Visit www.haagendazs.us for more information on Häagen-Dazs TRIO.

About Häagen-Dazs

Häagen-Dazs® was founded by Reuben Mattus in 1960 on a passion for transforming simple flavors and the finest ingredients possible into an extraordinary ice cream experience. True to tradition, the original super-premium brand is committed to using only the finest ingredients in crafting the world’s finest ice cream. Today, the Häagen-Dazs brand offers ice cream and sorbet in more than 65 flavors available around the globe for ice cream lovers to enjoy. For more information, please visit www.haagendazs.us. You can also check out the latest updates at facebook.com/HaagenDazsUS, on Instagram or Twitter (@HaagenDazs_US) and youtube.com/HaagenDazsUS.

The Haagen-Dazs® trademark is used under license. ©HDIP, Inc.

Media Contact:

Lindsey Warriner
Interfuse Communications
415-984-6172
lindsey.warriner@interfusecomms.com.