To Press Releases listGLENDALE, Calif.,Feb 18, 2010
Beloved Candy Maker Unveils First-Ever Line of Premium Confections
(GLENDALE, Calif.) – After carefully crafting the next generation of one-of-a-kind, fabulous confections, WONKA is ready to pull back the curtain and reveal what candy lovers everywhere have been wanting. For the first time, iconic candy maker WONKA is introducing a collection of delicious and decadent – yet imaginative and whimsical – chocolate and fruit-flavored premium confections inspired by the famous story! More than eye candy, these chocolate and sugar confections are the first products in the all new premium WONKA Exceptionals line.
IT’S HOW Wonka DOES Chocolate
New WONKA chocolates were developed with as much attention to the taste inside, as the presentation on the outside. As expected of WONKA, these chocolates are imaginative, original pieces unlike any other chocolates on the shelf. The collection includes three varieties, each available in full-sized tablet bars and bags of individually wrapped minis.
The New WONKA Scrumdiddlyumptious Chocolate Bar is made with bits of scrumptious toffee pieces, crispy cookies and crunchy peanuts wrapped in milk chocolate. The New WONKA Chocolate Waterfall Bar tempts the taste buds with a combination of creamy white chocolate swirled in milk chocolate. And finally, the New WONKA Domed Dark Chocolate Bar is made of rich, velvety dark chocolate topped with smooth milk chocolate drops.
"With images of a chocolate factory, chocolate bars and even a chocolate river in mind, the world has long identified WONKA with chocolate” said Tricia Bowles, spokesperson, Nestlé Confections & Snacks. “Now WONKA is delivering on the fantasy, whimsy and familiarity of the WONKA legend, which still resonates with the young and young-at-heart. America is about to experience the wondrous, one-of-a-kind world of WONKA chocolate.”
DELIGHTFUL FRUIT JELLIES & FRUIT MARVELS
Also joining WONKA’s new premium line of WONKA Exceptionals is New WONKA Fruit Jellies and New WONKA Fruit Marvels. Made like nothing ever seen, the famous candy maker has created cheery, fruity morsels made with natural ingredients, no artificial colors, and 25 percent real fruit juice. They are perfect for everyday indulgence or spontaneous gift giving!
Soft, sugar-sprinkled Fruit Jellies are square in shape and come in a box in WONKA’s familiar and vivid purple. A refreshing variety of mouth-watering flavors include Grapefruit, Red Apple and Goji Berry. The Fruit Marvels are hard candies with soft centers, delicately sugar dusted. Clementine Orange, White Grape and Pomegranate represent the delightful array of flavors that tantalize the palate. These tasteful creations are offered boxed or in a confectioner’s tin (Marvels only) for ease of sharing and safe-keeping.
WONKA chocolates will debut in stores nationwide beginning March 1 with a suggested retail price of $2.39 for each 3.5 oz. tablet bar and $4.29 for each 8.5 oz.-9.5 oz. bag of minis. WONKA Fruit Jellies and Fruit Marvels will be available exclusively nationwide at Wal-Mart stores beginning in April and Target stores beginning in June for a suggested retail price of $2.99 for each 5 oz. box, and $1.99 for each 1.9 oz. tin (Marvels only).
Wonka® opened its doors in 1983. Since that time, Wonka® has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. Wonka® candies include NERDS®, NERDS® Rope, SWEETARTS®, SHOCKERS, SPREE®, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, KAZOOZLES™ and GUMMIES. THE WILLY WONKA CANDY FACTORY is owned by Nestlé USA, Inc. For more information about WONKA, visit WONKA.com.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.
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