To Press Releases listLOS ANGELES, Calif.,Oct 7, 2013
Hot Pockets Releases New Music Video
Supermodel is torn between premium meats and buttery seasoned crusts of new HOT POCKETS sandwiches in remake of Biz Markie’s rap classic, “Just a Friend (You Got What I Need)”
Turning up the heat on the new HOT POCKETS brand sandwiches, supermodel Kate Upton and entertainment icon Snoop Dogg have teamed up to reveal today the music video, “You Got What I Eat.” A humorous remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need),” the music video highlights the brand’s exciting re-launch and heralds the new and improved HOT POCKETS sandwiches which feature premium ingredients like 100% Angus Beef and Hickory Ham, real cheese, and buttery seasoned crusts.
I love working with the HOT POCKETS sandwiches team. They let me do what I do and bring the funk out with their message you know?” stated Snoop. “We needed to top ‘Pocket Like It’s Hot,’ and this video is so dope. It’s funnier and we got the flyest girl in it with me.”
“You Got What I Eat” showcases a battle between #TeamMeat led by “the Butcher” (played by actor Oliver Cooper) and #TeamCrust led by “the Baker” (played by Snoop). The rap battle plays out in Kate’s dreams, which also feature YouTube star Kevin “KevJumba” Wu, the larger-than-life brand mascot Herbie Hot Pockets™, as well as some surprise guest cameos by broadcast news legend Larry King and another famous pal of Snoop’s. The music video follows up last year’s viral hit, “Pocket Like It’s Hot,” which remixed Snoop’s top single “Drop It Like It’s Hot” and climbed to #4 on the AdAge viral video chart.
“I had so much fun making this video with Snoop, Oliver and the HOT POCKETS sandwiches team,” said Upton. “I love the premium meats and the buttery seasoned crusts of the new HOT POCKETS sandwiches. I’m excited to hear which side the fans pick in this IRRESISTIBLY HOT™ battle!”
To watch Kate and Snoop in the “You Got What I Eat” music video, and vote on if you think the new crust (#TeamCrust) or the new premium meat (#TeamMeat) drives the IRRESISTIBLY HOT flavor of new HOT POCKETS sandwiches, visit: www.hotpockets.com/HotterPockets.
“Kate, Snoop and Oliver truly bring IRRESISTIBLY HOT to life for HOT POCKETS sandwiches,” said brand manager Kevin Holmes. “We’ve loved working with them on this video to showcase the premium ingredients of the new HOT POCKETS sandwiches as we celebrate the biggest re-launch in our brand’s 30 year history.”
Snoop’s parody music video is among a series of innovative strategies in support of the HOT POCKETS sandwiches re-launch. As part of an integrated marketing approach, HOT POCKETS brand sandwiches revealed an exclusive online collaboration with the popular comedy video website, Funny Or Die, and teamed up with Jeff Mauro to show consumers the quality care and ingredients that go into making HOT POCKETS sandwiches. The brand also updated packaging to highlight the new quality ingredients and launched a full advertising campaign, incorporating digital and broadcast elements.
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About HOT POCKETS Brand Sandwiches
For 30 years, HOT POCKETS® and LEAN POCKETS® brand sandwiches have provided hungry consumers a delicious any-time meal or snack, making it the hottest frozen sandwich across America. Made with savory premium meats, new buttery seasoned crusts, and real cheese, HOT POCKETS pioneered a new category of frozen sandwiches and snacks, which were acquired by Nestlé in 2002. Available in grocers’ freezers, the Irresistibly Hot™ sandwiches have evolved into an iconic American brand that’s become a staple in American pop culture, and are perfectly portioned to be nutritious and delicious. Visit us at hotpockets.com and leanpockets.com.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 16 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit NestleUSA.com or Facebook.com/NestleUSA.
Jessica del Mundo, GolinHarris