LEAN CUISINE® Spring Rolls Voted #1 in Frozen Food

   
To Press Releases listSOLON, Ohio,Feb 14, 2012

Hot, Crispy Snacks Win Better Homes and Gardens Best New Product Award

With their first step into the snacking arena, LEAN CUISINE® Spring Rolls became a runaway hit with consumers nationwide last year. Featuring bold and exciting flavors  and 100 percent white meat chicken, the spring rolls wowed everyday shoppers to receive the Better Homes and Gardens Best New Product Award* in the frozen food category.

Better Homes and Gardens Best New Product Awards is an annual 100% consumer-voted award program focusing on the best and most appealing products of the last year conducted by leading independent market research firm, BrandSpark International. Winners are chosen by 65,000 consumers who vote on submissions based on product appeal and repurchase intent. LEAN CUISINE® Spring Rolls took home the frozen food category award and garnered positive endorsements from real consumers.

“The buzz for LEAN CUISINE® Spring Rolls has been extraordinary and we’re delighted that they’ve gained a wonderful fan base,” said Mike Niethammer, Director of Marketing for LEAN CUISINE®. “Part of their appeal is that they’re perfectly portioned with three delicious, crispy spring rolls per serving and with a trio of unique flavors, there’s something for everyone. If you’re looking for a delicious snack that’s creamy and cheesy, we also offer LEAN CUISINE® Dips with Pita Bread.

Add these great-tasting varieties to your snacking list to enjoy any time of the day: 

  • Garlic Chicken Spring Rolls: White meat chicken, garlic, spinach, caramelized onions and Parmesan cheese
  • Thai-Style Chicken Spring Rolls: White meat chicken, shredded cabbage, julienne yellow carrots and spicy red coconut curry
  • Fajita-Style Chicken Spring Rolls: White meat chipotle chicken, corn, black beans, bell peppers and onions

Available in the freezer section of supermarkets nationwide, LEAN CUISINE® Spring Rolls have a suggested retail price of $3.59. Visit the “Where to Buy” section on LeanCuisine.com to find a grocer near you and learn more about how we’re designing culinary collections to suit every lifestyle.

For additional information and a full list of Better Homes and Gardens Best New Product Award winners for 2012, please visit www.BestNewProductAwards.com.

*2012 Winner, Frozen Food Category, Survey of over 65,000 people by BrandSpark International/Better Homes and Gardens American Shopper Study

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®,Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland.

BrandSpark International is an independent market research and brand strategy firm with a strong grasp on consumer segmentation, innovation, new product research and global consumer trends.  BrandSpark developed the Best New Product Awards program to be the most credible consumer voted awards program for Consumer Packaged goods.   www.BrandSpark.com

About Better Homes and Gardens: Better Homes and Gardens serves and connects women who are passionate about their homes and the lives they create there. BHG inspires her to dream and gives her the confidence to move from dreaming to doing. For more information, please visit www.bhg.com.

 

MEDIA CONTACTS:

Faith Yi
Publicis Consultants USA for LEAN CUISINE®
(206) 270-4573
faith.yi@publicisconsultants.com

Roz O’Hearn
Nestlé Prepared Foods Company 
(440) 264-5170
roz.ohearn@us.nestle.com