Unique Partnership Gives the Gift of Hope to Moms in Need
To help give the gift of hope to moms and families in need, Nestlé Family recently partnered with the national nonprofit organization Mercy Housing for a special Mother's Day program to help those less fortunate. The successful partnership, inspired by the shared desire among people to honor and help moms everywhere, resulted in a $25,000 donation from Nestlé Family in support of Mercy Housing.
Donations were fueled through a customized photo tribute tool hosted on Facebook.com/NestleFamilyUSA. Participants were encouraged to thank and honor a special mom in their lives and for each unique photo tribute created*, Nestlé Family donated $1 to Mercy Housing. Thanks to enthusiastic participation, gratitude for moms and a strong desire to help our neighbors and surrounding communities, fans of Nestlé Family helped donate $25,000 to support moms and families in need.
"We are thrilled by the participation from the Nestlé Family community in contributing to this important cause," said Karen Crawford, Director, Marketing Communications for Nestlé Family. "This campaign was the perfect opportunity for participants to celebrate their moms, sisters, grandmothers and friends by truly giving the gift of hope. And the beautiful mosaic generated by all the photo tributes really captures the emotional support of our community and how much we appreciate the remarkable women in our lives."
"The money raised will go towards resident services and programs that support mothers and children at our properties across the country," added Jane Graf, Chief Operating Officer for Mercy Housing. "Mercy Housing and Nestlé Family are both committed to making a difference in the lives of moms and their families, which made this partnership especially meaningful for us."
For more information on the campaign's success or to learn more about Nestlé Family and how to nurture happy, healthy families, visit Facebook.com/NestleFamilyUSA or NestleFamily.com. And for additional information on Mercy Housing's program-enriched housing communities and services, visit MercyHousing.org.
*For each photo tribute submitted, Nestlé Family donated $1 to Mercy Housing, up to a maximum of $50,000 and a minimum of $25,000. Program ended 5/23/2011. See full details at Facebook.com/NestleFamilyUSA.
About Nestlé Family
Big or small, each day's events write your family's unique story. That's why Nestlé created Nestlé Family — to offer inspiration and ideas that help foster the moments that nurture your family's health and happiness. Designed for families with kids age 3-12, Nestlé Family provides inspiration including everyday and seasonal family fun activities and healthy meal ideas. Nestlé is part of Nestlé S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with sales of $101 billion. Nestlé makes delicious, convenient, and nutritious food and beverage products that enrich life's experiences including the following: NESTLÉ® JUICY JUICE®, STOUFFER'S®, NESTLÉ® TOLL HOUSE®, NESTLÉ® CRUNCH®, WONKA®, NESTLÉ® RAISINETS®, OVALTINE®, TOMBSTONE®, CARNATION® Breakfast Essentials™ Complete Nutritional Drink, BOOST® KID ESSENTIALS™, NESTLÉ® PURE LIFE® Purified Water, NESTLÉ® DRUMSTICK®, DREYER'S/EDY'S®, and NESTLÉ® NESQUIK®. Nestlé. Good Food, Good Life. Visit NestleFamily.com.
About Mercy Housing
Mercy Housing, a national not-for-profit affordable housing organization headquartered in Denver, has a presence in 43 states, serves more than 135,000 people on any given day and has participated in the development, financing or operation of more than 39,000 homes. Mercy Housing serves families, seniors and people with special needs (formerly homeless, people with HIV/AIDS and the developmentally disabled). For more information about Mercy Housing, please visit mercyhousing.org
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