Nestlé® Nesquik® Partners With Alexi Lalas, Sydney Leroux, Us Youth Soccer And American Youth Soccer Organization To Help Educate Coaches, Players And Parents About Post-Exercise Recovery

   
To Press Releases listGLENDALE, Calif,Jun 5, 2014

Sydney Leroux
NESTLÉ® NESQUIK® announced today a multi-faceted partnership with youth sports organizations US Youth Soccer and the American Youth Soccer Organization to support education and awareness of the importance of providing healthy recovery and refueling options for soccer athletes. NESQUIK is also teaming up with professional soccer players and coaches nationwide to reinforce that NESQUIK is a recovery beverage. Research suggests that low-fat chocolate milk provides the ideal 3:1 ratio of carbohydrates to protein that can help refuel and restore exhausted muscles after exertion.*

As part of the company’s commitment to support soccer, Nesquik is launching a digital presence on http://www.AYSO.org/Nesquik and www.USYouthSoccer.org/Nesquik.  Here coaches and parents can find information and tips about the mental, physical and nutritional aspects of recovery for athletes.  The sites also offer visitors the opportunity to learn from Soccer Hall of Famer Alexi Lalas and current professional player Sydney Leroux, who filmed a series of instructional videos offering training and nutrition tips.

“Nutrition makes a huge difference in athletic performance after games and practices, and it’s clear to me that low-fat chocolate milk can help players get an extra edge,” said Alexi Lalas, former U.S. National Soccer Team member and current analyst for ESPN and ABC Sports.  “Speaking on behalf of myself and my kids, we’re looking forward to refueling with Nesquik on and off the field this year.”

NESQUIK will also participate in many large soccer tournaments this year, including the AYSO National Games in Los Angeles, and the US Youth Soccer National Championships in Maryland, where they will offer offer coaches, parents, and players information on the recovery benefits of low-fat chocolate milk.

Soccer is one of the fastest growing sports in the United States and will take center stage during the World Cup starting this month.  With more players joining the game and to help them perform their best, it’s critical that coaches and parents know the facts about proper recovery methods after exercise.

More than four million children age six to 17 currently play in some form of organized soccer and in the past decade alone, high school soccer participation has doubled, according to the National Federation of State High School Associations.

"We're excited to be partnering with truly outstanding organizations, and players, and have this unique opportunity to provide coaches and parents with excellent tips and products for better recovery," said Jared Zack, of the NESQUIK Brand. “Nesquik should be the beverage of choice after games because it can help restore exhausted muscles in a way that other leading hydrating sports drinks cannot.”

About NESQUIK
NESQUIK® has been America's #1 flavored milk for over 50 years! NESTLÉ® NESQUIK and the NESQUIK Bunny provide kids and families with fun ways to turn milk into an irresistibly delicious, extra nutritious drink. Eight ounces of fat free milk mixed with NESQUIK Powder or an 8 ounce NESQUIK Ready-to-Drink provides 40% of the recommended daily intake of calcium. NESQUIK continually provides fun and enjoyment for moms and kids alike, and from generation to generation, families have come to rely upon the great taste of NESQUIK to turn the ordinary into the extraordinary.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nesquik or Facebook.com/NestleUSA.


Good Solutions Group

Pasadena, CA-based agency Good Solutions Group is responsible for creating and executing the multi-faceted sports marketing program for NESQUIK.  Good Solutions Group specializes in creating award-winning cause and experiential marketing programs that target active lifestyle consumers.


*Editor’s Note – Additional research available here:

2012-2013 High School Athletics Participation Survey Results. 

http://www.gotchocolatemilk.com/science/#refuel-1

Karp JR, Johnston JD, Tecklenburg S, Mickleborough TD, Fly AD, Stager JM. Chocolate milk as a post-exercise recovery aid. International Journal of Sport Nutrition and Exercise Metabolism. 2006;16:78-91.

Thomas K, Morris P, Stevenson E. Improved endurance capacity following chocolate milk consumption compared with 2 commercially available sport drinks. Applied Physiology, Nutrition and Metabolism. 2009;34:78-82.

Ferguson-Stegall L, McCleave EL, Ding Z, Doerner PG, Wang B, Liao YH, Kammer L, Liu Y, Hwang J, Dessard BM, Ivy JL. Postexercise carbohydrate-protein supplementation improves subsequent exercise performance and intracellular signaling for protein synthesis. Journal of Strength and Conditioning Research. 2011;25:1210-1224.

Ferguson-Stegall L, McCleave E, Ding Z, Doerner Iii PG, Liu Y, Wang B, Healy M, Kleinert M, Dessard B, Lassiter DG, Kammer L, Ivy JL. Aerobic exercise training adaptations are increased by postexercise carbohydrate-protein supplementation. Journal of Nutrition and Metabolism. 2011.

Media Contact
Meg Aldrich
maldrich@goodsolutionsgroup.com