LIMITED EDITION NESTLÉ® CRUNCH® GIRL SCOUT CANDY BARS

   
To Press Releases listGLENDALE, Calif.,Jun 1, 2012

They’re FINALLY here!

--The World’s ‘Most Valuable Candy Bars’ Debut to Coast-to-Coast Frenzy--

--First Edition Set of Three Candy Bars Sold for $650 at Beverly Hills Charity Auction;
First to Try and Buy Head to Dylan’s Candy Bar in New York City--

They’re FINALLY here! After months of online rumors, consumer pleas, and rave reviews from TIME.com, The Huffington Post, and Entertainment Weekly, and a historic Facebook pre-sale online program that sold out inventory in less than 24 hours, NESTLÉ® CRUNCH® Girl Scout Candy Bars have at last hit retail stores nationwide.

Available for a limited time only, the NESTLÉ CRUNCH Girl Scout Candy Bars, manufactured under a national license from Girl Scouts of the USA, are a sweet reinvention of the three most popular Girl Scout Cookie flavors:

  • Thin Mints™ -- Dark chocolate cookie wafers and mint chocolate crème, topped with airy crispies and a rich, dark chocolatey coating
  • Caramel & Coconut -- Cookie wafers layered with coconut caramel crème and chewy caramel topped with toasted coconut and drizzled with caramel stripes
  • Peanut Butter Crème -- Cookie wafers layered with smooth roasted peanut butter crème, topped with airy crispies and a creamy, chocolatey coating

Two days before the June 1st nationwide retail launch, Dylan’s Candy Bar Flagship in New York City received the first official retail delivery of candy bars. Owner Dylan Lauren, daughter of fashion icon Ralph Lauren and author Ricky Lauren, was on hand to greet the enthusiastic candy bar seekers as a NESTLÉ CRUNCH delivery truck made the highly anticipated first stop in Manhattan.

“Dylan’s Candy Bar is thrilled to give fans the very first official store opportunity to purchase NESTLÉ CRUNCH Girl Scout Candy Bars,” said Lauren. She then unveiled a 45-ft window display at her signature candy store as she personally hosted the morning’s colorful celebration.

From New York to Los Angeles, the enthusiasm continues for NESTLÉ CRUNCH Girl Scout Candy Bars. One dedicated fan bid an astonishing $650 for the only first-edition set of three candy bars from the first production runs at an auction held at Galerie Michael in Beverly Hills. Certified by Heritage Auctions, the world’s largest collectibles auctioneer and third largest auction house, the set of candy bars were appraised at $500 – nearly 200 times the retail value of the bars, legitimizing NESTLÉ CRUNCH Girl Scout Candy Bars as the most valuable candy bars in the world.

The frenzy and passionate bidding continued, as fans started a bidding war over an original Renoir oil painting of the NESTLÉ CRUNCH Girl Scout Candy Bars. It was created by acclaimed French artist Alexandré Renoir, great-grandson of legendary Impressionist painter Pierre-Auguste Renoir. On hand to debut his artistic interpretation, Renoir revealed the original oil painting last night at a gallery in Beverly Hills. One-hundred percent of the NESTLÉ CRUNCH-themed auction proceeds will go towards the Girl Scouts of Greater Los Angeles.

“We’ve seen no limit to the excitement for these irresistible treats that bring together the best of NESTLÉ CRUNCH and Girl Scout Cookies,” said spokesperson Tricia Bowles of Nestlé® USA Confections & Snacks. “Many thanks to our enthusiastic partners at Galerie Michael, Heritage Auctions, and to the wonderfully talented Alexandré Renoir.”

About Dylan’s Candy Bar
Dylan’s Candy Bar was founded in 2001 by Dylan Lauren with a mission to bring out the child in everyone. Renown for merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar is a pioneer in the candy industry. As the largest state-of-the-art sweets emporium and lifestyle brand, Dylan's Candy Bar is not your average "candy store." The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience. Dylan's Candy Bar stores are currently located in New York City, East Hampton, Houston and coming soon to Los Angeles and Miami. Dylan's Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information please visit http://www.DylansCandyBar.com or www.facebook.com/DylansCandy.

About Galerie Michael
Galerie Michael is a unique fine art gallery located on the famous Rodeo Drive in Beverly Hills for over thirty years. The gallery’s model is built on posterity rather than prosperity, which means a long term view on working with collectors in “building museum quality collections, one work at a time”. Galerie Michael specializes in European paintings, drawings and prints from the 17th century to the present, including works by Rembrandt van Rijn, Chagall, Toulouse-Lautrec, Picasso, Renoir and Matisse. 224 North Rodeo Drive, Beverly Hills, 310.273.3377, www.galeriemichael.com

About Heritage Auctions
Heritage Auctions, headed by Steve Ivy, Jim Halperin and Greg Rohan, is the world’s third largest auction house, with annual sales more than $800 million, and 700,000+ online bidder members. Heritage features more than 34 categories of collectibles and is the unchallenged leader in Coins, Comics, Comic Art, Movie Posters, Vintage Sports Memorabilia, Illustration and Comic Art, Space Memorabilia and much more. For more information about Heritage Auctions, and to join and gain access to a complete record of prices realized, along with full-color, enlargeable photos of each lot, please visit HA.com.

About Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U (800-478-7248) or visit www.girlscouts.org.

About Nestlé® USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit NestleUSA.com or NestleNewsroom.com.

Media Contacts:

Jessica del Mundo, for NESTLÉ CRUNCH
(213) 623-4200
jdelmundo@golinharris.com

Joshua Ackley, for Girl Scouts of the USA
(212) 852-8038
jackley@girlscouts.org