NESTLÉ® CRUNCH® and PAUL FRANK INDUSTRIES LAUNCH FIRST-EVER HOLIDAY CONFECTION WITH A FASHIONABLE TOUCH

   
To Press Releases listGlendale, CA,Nov 1, 2010

Nestlé Crunch/Paul Frank Stocking Stuffer Sweepstakes Chock Full of Prizes

NESTLÉ® CRUNCH® has partnered with fashion icon Paul Frank Industries to introduce the limited edition Nestlé Crunch Paul Frank chocolate bar. The collaboration marks Paul Frank’s debut in the confections retail environment. This one-of-a-kind sweet treat will be available only at Target beginning November 2010.

The limited edition Paul Frank confection is an oversized Nestlé Crunch bar tucked inside a colorful gift envelope that doubles as a holiday card. The unique packaging features holiday-themed artwork complete with lovable characters from the Paul Frank collection, including Julius the Monkey and Worry Bear. The piece is finished with a special note including a blank section for a heartfelt message.

“The Nestlé Crunch Paul Frank chocolate bar is sure to become the holiday season’s must-have stocking stuffer,” said Ryan Heuser, Chief Creative Officer. “We are excited to be collaborating with an adored brand like Nestlé Crunch. This is the first time fans can actually ‘eat’ a Paul Frank confection! We look forward to creating lots of smiles with the delicious taste of Nestlé Crunch.”

“Nestlé Crunch recently introduced a richer chocolate taste and crispier crispies, so it’s fitting that the new bar is dressed up for the holidays,” said Cherry Joh, Marketing Manager, Nestlé Crunch. “Paul Frank is a perfect partner because just like Nestlé Crunch, the fun and whimsical characters bring out the carefree joy of being a kid again, no matter what your age.”

Nestlé Crunch & Paul Frank Stocking Stuffer Sweepstakes!

In addition to serving up the sweetest fashion forward stocker stuffer this holiday, Nestlé Crunch and Paul Frank have launched the Stocking Stuffer Sweepstakes! It’s the ticket for unique, holiday prizes perfect for those who love Paul Frank and Nestlé Crunch! There will be nine weekly drawings, from November 1, 2010 to December 31, 2010. One winner will be chosen each week to receive one of the following prizes: A Julius Dance Machine sound system that can be used with all iPod devices; the eye-catching Neon Julius Cruiser bicycle; a $500 shopping spree to the Paul Frank store or paulfrank.com; and much more! Each winner will also receive his or her very own month’s supply of NESTLE® CRUNCH® chocolate bars!

Checkout sweepstakes details and how to enter online at the Nestlé Crunch Facebook page at www.facebook.com/nestlecrunch. No purchase necessary to enter or win. Sweepstakes ends 11:59p.m. PT 12/31/10. The sweepstakes is open to legal residents of the 50 United States & DC, who are at least 18 years of age or older on the date of entry. Void where prohibited by law.

About Paul Frank Industries

From its modest beginnings as a Lo-Fi accessories company in a SoCal beach town garage, Paul Frank Industries has steadily grown into a globally recognized, iconic brand. Creating relationships through exciting collaborations and strategic licensing partnerships, today Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home décor, bicycles and more. Paul Frank Industries features artistic and entertaining designs inspired by their love of avant-garde, modern influences and everyday objects. Paul Frank products are available at world renowned retailers including Nordstrom, Bloomingdales, Macy’s, Fred Segal, Colette, Selfridges, Beams and flagship Paul Frank store locations. To see what’s new and exciting at Paul Frank Industries, visit www.paulfrank.com.

About Saban Brands

Formed in 2010 as a subsidiary of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. Visit www.sabanbrands.com.

About Nestlé Crunch

NESTLE CRUNCH is one of America's favorite chocolate bars. First introduced in 1938, NESTLE CRUNCH represents the perfect combination of creamy milk chocolate and light, airy crispies. The NESTLE CRUNCH bar is truly a timeless candy classic and one that stands as a hallmark among chocolate treats. From its very beginning, the fun-to-munch bar with a distinctive ‘crunch’ has always been associated with playful fun. Look for NESTLE® CRUNCH® in Minis, Fun Size, Singles and Giant bars in candy aisles nationwide.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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