NEW PIXY STIX® Powder-Filled Candy Canes Join Best-Selling WONKA® SweeTARTS, SPREE and GOBSTOPPERS Candy Canes This Holiday Season

   
To Press Releases listGLENDALE, Calif.,Dec 5, 2013

New Pixy Stix Powder-Filled Candy Canes

Nestlé Confections’ Growing Collection of Unique Stocking Stuffers include Nestlé Crunch 1 lb. Candy Bar, Nestlé Stocking Stuffer Tins, SweeTARTS Holiday Gummies, Butterfinger® and Nestlé Crunch® Jingles, WONKA Fun Books and Much More

With “the most wonderful time of the year” just around the corner, moms are busy planning and purchasing the sweetest part of the holidays. With an eye for unique stocking stuffer and entertaining treats, moms can impress family and friends - all within their budget – with Nestlé Seasonal Confections’ newest holiday collection.

This year, Nestlé offers something new for everyone on mom’s checklist including a large variety of fun and innovative items including the all new one-of-its-kind PIXY STIX® Powder-Filled Candy Canes, the larger-than-life Nestlé Crunch 1 lb. Candy Bar and colorfully delicious WONKA and Chocolate Stocking Stuffer Tins filled with fun-size pieces of everyone’s favorite treats. Nestlé Seasonal Confections also unveiled its expanding collection of candy canes, now featuring the WONKA SweeTARTS and Spree tube-filled candy canes in addition to the nationally best-tasting and best-selling WONKA Classic Candy Canes – all under $10 – stocking stuffers that will surely satisfy every mom’s holiday entertaining needs and make casual gift-giving easier and tastier than ever.

“From gift-giving to baking to decorating, moms rely on the unique items and versatility of their favorite holiday treats to help in their preparation for this very special season,” said spokesperson Tricia Bowles of Nestlé USA Confections & Snacks. “Perfect for the holiday season, Nestlé’s candy cane offerings including the new PIXY STIX, WONKA Classic Candy Canes join a growing candy collection of crowd-pleasing favorites that can be used for a variety of holiday entertaining or gift-giving needs.”

This year’s Nestlé Seasonal holiday treats from Butterfinger®, Nestlé Crunch® and Baby Ruth®, SweeTARTS, SPREE, NERDS®, PIXY STIX®, and GOBSTOPPERS® include: 

  • NEW! WONKA PIXY STIX Powder-Filled Candy Canes – Wow your family with the first-ever PIXY STIX powder-filled cherry-flavored candy canes. They’re sure to delight and surprise them with a unique twist on a classic treat and even more fun to eat! 5 oz., SRP $2.49
  • NEW! Nestlé Crunch 1 lb. Candy Bar – This supersized candy bar is perfect for any chocolate lover! The decorative wrapper includes a festive bow and gift tag on top for easy gifting and all wrapped up for the perfect stocking stuffer or hostess gift; 16 oz., SRP $9.99
  • NEW! WONKA SweeTARTS and Spree Tube-Filled Mini Candy Canes – Bring a smile to your loved ones with this plastic candy cane filled with your choice of delicious red and green flavored Spree or sweet and tangy WONKA-licious SweeTARTS flavors; 1.6 oz., SRP: $0.99
  • NEW! Nestlé Assorted Miniatures – This large assorted mixture is full of favorite Nestlé chocolate brands like Butterfinger, Nestlé Crunch® and Baby Ruth®. Each individual bar has a decorative holiday wrapper perfect for candy dishes, stocking stuffers or festive snacking; 21 oz., SRP: $6.99
  • WONKA Classic Candy Canes – Consistently ranked the “top 3” best-tasting and best-selling branded candy canes during the holiday season, these colorful WONKA Candy Canes capture the luscious flavors of SweeTARTS, SPREE and GOBSTOPPERS! With 12 candy canes per pack, these are perfect for decorating, stocking stuffers, small gifts, and of course, snacking; 6 oz., SRP: $2.49
  • SweeTARTS Holiday Gummies – Featuring a new look! The tree, star, bell and snowman-shaped chewy SweeTARTS Holiday Gummies in festive red cherry and green apple are perfect for snacking and sharing at get-togethers with friends and family; 11 oz., SRP: $2.49
  • Nestlé Stocking Stuffer Tins – Nestlé chocolate and sugar brands are some of the best known in the USA! Generations have grown up with Baby Ruth, Butterfinger, Nestlé Crunch, 100 Grand®, SweeTARTS, NERDS and Laffy Taffy®. Now, these WONKA and Chocolate Stocking Stuffer Tins include a reusable, collectable and colorful tin with treat-size candy bars tucked inside; 3.5 – 5.25 oz., SRP: $2.99
  • WONKA NERDS and FUN DIP Fantastical Fun Books – Now with a new look! An interactive way to gift favorite treats, these colorful book-shaped boxes feature activities and trivia including winter crossword puzzles, holiday anagrams, a jolly word search and much more! The perfect stocking stuffer for anyone on the list; 6.6 oz. and 4 oz., SRP: $2.49
  • WONKA PIXY STIX Giant Canes – This giant plastic filled candy cane features an assortment of PIXY STIX flavored mini straws in WONKA-licious fun flavors that is sure to charge taste buds and spark imaginations; 1.98 oz., SRP: $1.99

Also offered this year in a new size – perfect for stocking stuffers – are the WONKA SweeTARTS Merry Mix, GOBSTOPPER Snowballs, and Frosty NERDS Theater Boxes. Offered in a fun, convenient size for on-the-go, the new Theater Boxes feature miniature SweeTARTS in the shapes of mini holiday-themed pieces, frosty NERDS in an assortment of tangy and sweet crunchy fruit flavors, or colorful GOBSTOPPER snowballs in luscious jawbreaker fruit flavors; 5 oz., SRP: $0.99

Lastly, making their return are other Nestlé Seasonal favorites such as: NERDS Holiday Rope (.92 oz., SRP: $0.99) – a “Top 10” stocking stuffer that you can bite, chew, twist or pull; Butterfinger and Nestlé Crunch Jingles (8 oz. and 10 oz., SRP: $2.99) – individual bell-shaped chocolate pieces wrapped in festive holiday foils; PIXY STIX-Filled Candy Canes (5.4 oz., SRP: $2.49) – candy canes filled with sweet PIXY STIX powder in the center; Butterfinger and Nestlé Crunch Miniatures (10 oz. and 11 oz., SRP: $2.99) – bite-size pieces of these crowd-pleasing favorites; and Butterfinger and Nestlé Crunch Medallions (1.2 oz., SRP: $0.49) – a perfect choice for candy dishes and featuring the iconic face of Santa himself.

More about Nestlé Seasonal Confections holiday offerings may be found at NestleUSA.com.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 16 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Media Contact:
Rhiannon Richards
GolinHarris for Nestlé Seasonal Confections
213-623-4200
rrichards@golinharris.com