Laughter Trumps Jewelry, Manicures and Even New Shoes


   
To Press Releases listGLENDALE, Calif.,Jan 14, 2013

Girlfriends + Laughter + Chocolate = Fabulous 2013

Laughter Trumps Jewelry, Manicures and Even New Shoes,
According to National Survey of Women Conducted by SKINNY COW® Candy

SKINNY COW® Candy LOL-O-Meter Divulges America’s LOL Score Through Personalized Infographic

, SKINNY COW Candy commissioned a national survey of 2,000 women ages 25-54 to gather their thoughts on laughter, girlfriend time and chocolate because the brand wants 2013 to be the year that women truly laugh out loud with their girlies. It found that women on average are twice as likely to prefer a good laugh with their girlfriends over a new piece of jewelry, a manicure, or even a new pair of shoes! Surprised? You shouldn’t be, 82 percent of women actually believe that girlfriend time is important and 8-in-10 are “highly likely” to laugh when they are hanging out with the girls. 

The SKINNY COW Brand believes that laughter is the spice of life and, according to the survey, women want more of it in the New Year. In fact, 92 percent of women said they want to encourage their girlfriends to take time and really laugh out loud. SKINNY COW Candy has created a way for women to determine their LOL score and pledge to LOL more in 2013.

Additional SKINNY COW Candy Survey Statistics (View National Survey Infographic)

  • Sixty-one percent of women feel that an in-person laugh is better than a virtual one
  • Eighty-six percent of women nationally use LOL, but the majority use it in texts (84%) and emails (56%)

More Delicious Stats

  • More than half of women respondents feel that life would be a lot less fun without chocolate 
  • Forty-two percent of women couldn’t go longer than a week without chocolate, while 45 percent of women can’t live without a piece of chocolate everyday 
  • More than 3-in-4 women who are sharing chocolate agreed that laughter is contagious!

Are You a LOL Girl? Try the SKINNY COW Candy LOL-O-Meter Online

SKINNY COW wants 2013 to be the year that women live beyond just a written LOL with their besties. All are encouraged to visit the SKINNY COW Facebook page and use the SKINNY COW Candy LOL-O-Meter to find out how they score on the subjects of laughter, chocolate and more! Comparisons can be made from city-to-city and with other women across the country. Participants will receive a custom SKINNY COW Candy LOL-O-Meter report in the form of an infographic that can be shared via social media networks. Facebook information is used to generate your score for an intriguing twist.

“There are a handful of things every woman needs,” said Patricia Bowles, SKINNY COW Candy spokesperson. “Based on our SKINNY COW Candy LOL survey, we’d say laughter, girlfriend time and chocolate rank among the top! SKINNY COW Candy wants to encourage moments like these. Together, let’s make 2013 a year full of girlfriends, giggles and of course, great tasting chocolate candy!”

About The SKINNY COW Brand

The SKINNY COW brand is a delicious portfolio of low-fat frozen snacks and candies, including ice cream sandwiches, cones, cups and bars, as well as lower calorie candy bars and chocolate clusters. SKINNY COW frozen snacks and candies make for great tasting, satisfying treats because they are truly rich and creamy, come in generous portion sizes, and are low in calories. When consumers are looking for lower calorie treats, they know that with SKINNY COW they don’t have to compromise on taste; they really can have it all! For additional product news and information, visit .

About the SKINNY COW Candy Survey

The SKINNY COW Candy LOL survey was commissioned by SKINNY COW Candy, and conducted using GMI sampling and fieldwork execution services. The study was conducted online from Oct. 19 – Oct. 26, 2012, and reached a national sample of 2,000 American women aged 25-54. The margin of error for the national sample is approximately ±2.2% at the 95% confidence level. The sample was balanced by age and region according to the most recent census data. In addition to a national sample, the survey was conducted over the same time period with approximately 1,000 women age 25-54 in each of the following DMAs: New York, Atlanta, Dallas, Los Angeles and Chicago. The margin of error for the total sample in each market is ±3.1% at the 95% confidence level and the sample was also balanced by age and region according to the most recent census data.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

Media Contacts:

Patricia Bowles
Skinny Cow
(818) 549-5817
patricia.bowles@us.nestle.com

Robyn Fink
Taylor
(212) 714-5740
rfink@taylorstrategy.com