STOUFFER’S® GETS SOCIAL AND ASKS FANS TO SHARE HOW THEY MAKE AMERICA’S FAVORITE LASAGNA THEIR OWN

   
To Press Releases listSOLON, Ohio,Feb 1, 2012

Chance To Receive a Free STOUFFER’S® Lasagna Through Facebook and Twitter Campaigns

Nestlé Prepared Foods Company is thrilled that STOUFFER’S® Lasagna is America’s Favorite Lasagna, based on retail frozen lasagna sales, and is taking to the brand’s Facebook and Twitter pages to find out what fans love most about it, as well as their favorite ways to serve it to their family. Whether it be the center of a memorable meal, a personal family celebration, or just a quiet night in, fans are encouraged to share their stories, recipes, and photos about their delicious Lasagna dining experiences in exchange for product coupons and giveaways as a token of the brand’s appreciation.

“At STOUFFER’S®, we have a rich history steeped in the tradition of helping families connect over dinner,” said Kelly Malley, Director, STOUFFER’S®. “Since Lasagna is often the focus of a social family gathering, we are encouraging consumers to “get social” with us. We want fans to check in online to access great money-saving offers on Facebook and Twitter, and tell us why they love STOUFFER’S® Lasagna and how it is a part of their memorable dining experiences.”

Starting now throughout February, fans are being asked to visit the America’s Favorite Lasagna tab on the STOUFFER’S® Facebook page at www.Facebook.com/STOUFFERS, where they can post why they love STOUFFER’S® Lasagna in return for a valuable coupon. In addition, STOUFFER’S® fans who prefer to tweet, can head over to www.Twitter.com/STOUFFERS where the brand will be asking folks to complete specific tasks in exchange for a chance to win a coupon for a free Lasagna.

“Lasagna is truly a STOUFFER’S® classic and we love to see how creative our customers can be,” said Kelly Malley, Director, STOUFFER’S®. “Whether they are topping it with extra cheese or some red pepper flakes, serving it with a spectacular side dish, or hosting “Lasagna and a movie night,” we can’t wait to hear about all of the reasons why people love our Lasagna, as well as the creative ways that families are sharing it.”

For additional information on STOUFFER’S® Lasagna and the opportunity to redeem money-saving offers, please visit www.Facebook.com/Stouffers and follow STOUFFER’S® on Twitter at www.Twitter.com/STOUFFERS.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

 

Media Contacts:

Lisa Vanella
Taylor
(212) 714-5718
lvanella@taylorstrategy.com 

Roz O’Hearn
Nestlé USA
(440) 264-5170
roz.ohearn@us.nestle.com