STOUFFER’S® Food Trucks to “Hit the Road” This Fall Serving Up America’s Favorite Foods Following Their Successful Mac ‘N’ Cheese Truck Premier in New York

   
To Press Releases listSOLON, Ohio,May 29, 2013

Nestlé Prepared Foods Company announced today that STOUFFER’S® will “hit the road” this fall with a fleet of branded food trucks to serve up their iconic and delicious STOUFFER’S® Macaroni & Cheese with fresh toppings in major cities across America that will support local charities.

The fleet of STOUFFER’S® Food Trucks serve as a nationwide roll-out following the successful premier of the STOUFFER’S® Mac ‘N’ Cheese Truck in New York City earlier this year, which benefited the Mayor’s Fund to Advance New York City in support of Hurricane Sandy relief efforts. The STOUFFER’S® Mac ‘N’ Cheese Truck served macaroni & cheese with a twist from eight famed, local chefs with varieties including Chili Mac, BBQ Mac, Mex Mac, Veggie Mac and ‘Shroom Mac to New Yorkers from January 28 to February 14 with all proceeds benefiting the recovery effort following Hurricane Sandy.

“With our STOUFFER’S® Mac ‘N’ Cheese Truck in New York City, we were able to take one of our signature recipes out of the supermarket aisle and into communities where it was met with excitement and delight. We took our iconic Mac ‘N’ Cheese, which uses 100% real cheddar cheese and freshly made pasta, and added a twist of fresh toppings for an extra surprise and layer of flavor,” says Tom Moe, Director of Marketing for STOUFFER’S®. “Now we’re going to bring that same experience and excitement to Americans across the country by delivering our simply good food, made with care and the best ingredients, through our new fleet of STOUFFER’S® Food Trucks.”

The expanded fleet of STOUFFER’S® Food Trucks will kick-off where it all started, in New York City, this coming fall. For news, updates and additional information on the food trucks as it is announced, including the truck schedules, locations, recipes, and dates, visit www.facebook.com/stouffers and join the conversation on Twitter at www.twitter.com/stouffers.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or www.Facebook.com/NestleUSA.

STOUFFER’S® is a registered trademark owned by Societe des Produits Nestle S.A., Vevey, Switzerland.

Other trademarks are the properties of their respective owners, and no endorsement or sponsorship of this promotion – or of STOUFFER’S or Nestle – should be implied.

Media Contacts

Tara McNally
Taylor
(212) 714-5727
tmcnally@taylorstrategy.com

Roz O’Hearn
Nestlé USA
(440) 264-5170
roz.ohearn@us.nestle.com