AT U.S. MILITARY’S REQUEST, LIBBY’S® PUMPKIN SHIPS FIRST CASES

   
To Press Releases listSOLON, Ohio,Nov 11, 2010

To kick-off the holiday season and celebrate Veterans Day, LIBBY’S® Pumpkin wants to thank our troops for their service. LIBBY’S is proud to announce that the military will be enjoying pumpkin pie this holiday season as the first shipments of pumpkin were delivered to our troops overseas to ensure they’d get to celebrate with everyone’s favorite Thanksgiving dessert.

Due to abnormally heavy rains that made harvesting nearly impossible in 2009, canned pumpkin supplies were in short supply across the country beginning last winter. However, with the hard work of the dedicated pumpkin farmers in Morton, Illinois – the pumpkin capital of the world! - and some cooperation from Mother Nature, the 2010 harvest brought pumpkin back in time for the holidays.

“Earlier this year, the military’s purchasing office requested the first shipments of LIBBY’S Pumpkin,” said Evan Lunde, Marketing Manager for LIBBY’S. “Because it’s for the troops, we were happy to oblige. It took some advance planning to allow enough time for the pumpkin to arrive at military bases around the world before the holidays,“ Lunde added. “But we’re very excited that our men and women in uniform will get to enjoy traditional pumpkin pie for Thanksgiving.”

Pumpkin also returned to local grocer’s shelves in late September and was met with overwhelming excitement from consumers – more than 50 million pumpkin pies are baked with LIBBY’S Pumpkin each year and if you were to put those end to end, they’d stretch across the country more than twice!

LIBBY’S is committed to producing only the highest quality, 100% pure pumpkin for consumers. A nutritional powerhouse, pumpkin’s popularity as an everyday ingredient continues to increase. It is an excellent source of fiber, high in vitamin A, naturally gluten-free, sodium-free, low fat, and low calorie. An incredibly versatile ingredient, pumpkin can be enjoyed by simply mixing in a spoonful to applesauce, oatmeal or yogurt for extra nutrition and flavor. Pumpkin can also be used to create flavorful recipes like pumpkin soups, breads, desserts…and most importantly, in pumpkin pie!

To learn more about LIBBY’S Pumpkin, for recipe ideas and nutritional information, please visit www.libbyspumpkin.com.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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