Hollywood homes prepare for Halloween with SweeTARTS®, NERDS® and Laffy Taffy®

   
To Press Releases listLOS ANGELES,Oct 24, 2012

NICK CANNON Reveals NERDS Candy Room in His Home, and KYLE RICHARDS of “The Real Housewives of Beverly Hills” Rocks a SweeTARTS Halloween House to Celebrate the Season

-- Hollywood homes prepare for Halloween with SweeTARTS®, NERDS® and Laffy Taffy® --

What’s the sweetest way to celebrate Halloween in Hollywood? Getting your house decorated WONKA® style? Or getting your very own WONKA-inspired candy room at home? WONKA, the maker of SweeTARTS®, NERDS® and LAFFY TAFFY®, is making Halloween even sweeter for two of Hollywood’s most popular celebrity families. Bringing to life the whimsy of Halloween, WONKA today revealed the ultimate SweeTARTS Halloween House at the home of actress/entrepreneur Kyle Richards and husband Mauricio Umanksy, who star on BRAVO’s hit reality show “The Real Housewives of Beverly Hills.” And in honor of America’s favorite candy holiday, WONKA also released exclusive photos of the larger-than-life NERDS Candy Room at the home of entertainer Nick Cannon, host of NBC’s hit talent show “America’s Got Talent.”

“Halloween is our favorite holiday, and my family and I love the sweet and fantastical touches that SweeTARTS has made to WONKA-fy our home,” said Richards, who stars in “The Real Housewives of Beverly Hills” with its third season premiering on November 5. She and her family revealed images of their Bel Air home, which was transformed into a whimsical SweeTARTS Halloween wonderland. Richards and Umansky share the home with daughters Farrah, 23; Alexia, 16; Sophia, 12; and Portia, 4. Not only was daughter Farrah born on Halloween, but Richards also appeared in the classic horror film “Halloween” in 1978.

Cameras also captured exclusive photos of the one-of-a-kind WONKA-inspired candy room featuring NERDS at the home of celebrity couple Nick Cannon and Mariah Carey. Cannon, who dubbed the sweet space “Cannon Land,” enjoys the room (adjacent to his home gymnasium) with his wife and their 17-month-old twins Monroe and Moroccan.

“Everyone knows I love WONKA candy – NERDS and SweeTARTS are my must-have sweets whether or not it’s Halloween, but my wife’s favorite treat is Laffy Taffy,” said Cannon. “It’s been my childhood dream to have my own candy room in my house, and only the magic of WONKA could bring this to life right before Halloween.”

Richards and others are scheduled to celebrate the whimsy of WONKA this Halloween at a special SweeTARTS Candy Grab event at IT’SUGAR, Universal City Walk, on Monday, October 29, at 11 a.m. One lucky family will participate in the SweeTARTS Candy Grab with Richards and her kids. The first 25 fans in attendance will take home a special giant-sized SweeTARTS, NERDS or LAFFY TAFFY candy treat from WONKA and have a chance to meet a real-life Oompa Loompa. More photos and information about the SweeTARTS Candy Grab, the SweeTARTS Halloween House, and the NERDS Candy Room are available online at Facebook.com/Wonka.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 14 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About IT’SUGAR

Founded in 2006, IT’SUGAR has quickly grown into one of the leading candy retailers with over 40 retail stores that are currently located in U.S. hotspots, such as New York City, Los Angeles, Miami, Scottsdale, Palm Beach Las Vegas and San Francisco, and trendy international destinations, such as Grand Cayman, Dubai, and London. IT'SUGAR is a trendy sweets shop where you'll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats. Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT’SUGAR is a land of make believe come true for the stylish and young at heart; an ultra-chic, super sweet candy-land adventure. For more information about IT’SUGAR, please visit http://www.itsugar.com or www.Facebook.com/ITSUGAR.

FOR PRESS INQUIRIES ONLY:

GolinHarris for WONKA
Jessica del Mundo or Steven Bram: 213-623-4200
jdelmundo@golinharris.com or sbram@golinharris.com