Our commitment: Provide nutritionally sound products designed for children
By 2015 – 100% of children’s products will meet the Nestlé Nutritional Foundation (NF) criteria for sugar. Children’s products are products for which 50% or more of consumers are below 12 years old, or are designed for or perceived as being designed for this age group.
By 2016 – Maintain 100% compliance by designing any new children’s products with NF in mind.
By the end of 2015, nearly 100% of our children’s (0–12 years old) products met the NF criteria for children. Gerber achieved this milestone for 100% of its infant, toddler and preschooler products in 2014. In addition to this milestone, Gerber invested more than $100 million in technology and worked with more than 80 experts for more than 120,000 development hours to announce our breakthrough innovation in 2015 with GERBER 3RD FOODS® Lil’ Bits™ recipes, a new line of baby foods with soft pieces of fruits or vegetables that help babies master essential chewing skills while providing essential nutrition.
Nestlé Nutritional Profiling System
Notes: The Nestlé Nutritional Foundation criteria are based on nutrition science and public health dietary recommendations, such as those of the World Health Organization (WHO), the Institute of Medicine and other global or U.S. authorities, such as the Food and Drug Administration and U.S. Dietary Guidelines Advisory Committee. Our products are evaluated against these criteria, using the Nestlé Nutritional Profiling System, which determines their nutritional value and whether they achieve the Nestlé Nutritional Foundation status.