Innovating iconic favorites to create new classics
Share this page
From thin crust, to deep pan, to the ever-controversial pineapple - we've all got strong opinions about what makes pizza great.
At Nestlé USA, we believe that the sky is the limit when it comes to pizza creativity. After all, pizza is all about coming together as friends and family, grabbing a slice, and having some fun.
From DIGIORNO®to California Pizza Kitchen, our brands have become household favorites across the U.S. for a reason - we're always pushing ourselves to try something new and exciting to elevate the brands you love.
Inventing a New Classic
Our DiGiorno Croissant Crustis the first pizza of its kind, and if you ask us the flaky crust is so good you might even find yourself eating the edges before moving on to your favorite topping. The croissant crust has helped define the way our brand teams innovate, energizing culinary creativity and driving a reimagined world of pizza. Our innovators didn't stop with the crust. The classic croissant mealtime - breakfast - inspired new pizza flavors like Sausage and Gravy, and Eggs Benedict. Innovation is all about new experiences, and if that means enjoying the flavors of breakfast at any time of day, we're happy to redefine your pizza party.
Experimenting with Bold Ideas
On any given day, our pizza experts could be trying a bold new flavor or crust variation - from a "DiGiornut" pizza doughnut, to something even more surprising like DiGiorno'scroissant crust ice cream cone. The brand worked with a Cleveland-based creamery to launch two ice cream flavors to accompany the crust cone: Strawberry Tomato Basil and Parmesan Cheese. We love to think outside the box to surprise and delight pizza fans, and although the cones aren't available to buy in stores, they're a great example of how we're pushing boundaries to help our consumers explore new culinary experiences. We don't launch everything we try, but we're enthusiastic about unlocking a whole new world of pizza.