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Children's' Food & Beverage Advertising Initiative

Nestlé USA is a member of the Children’s Food and Beverage Advertising Initiative (CFBAI). Nestlé does not advertise or market to children under six on a global basis.

Healthy Steps for Healthy Lives

Nestlé in the United States has partnered with the National Education Association (NEA) – the nation’s largest professional educators’ organization – to expand our nutrition and physical activity resources for teachers. Healthy Steps for Healthy Lives provides a variety of fun, easy-to-use instructional activities that teach K-6 students about being healthy.

The program is part of the Nestlé Healthy Kids Global Program – a larger global commitment by Nestlé to create shared value through nutrition, health and wellness awareness among school age children.

Healthy Weight Commitment Foundation

Nestlé USA has joined a coalition of retailers, food and beverage manufacturers and non-governmental organizations for the Healthy Weight Commitment Foundation (HWCF), a national, multi-year effort designed to help reduce obesity – especially childhood obesity – by 2015. HWCF promotes the concept of energy balance – balancing calories consumed as part of a healthy diet with calories expended by physical activity – to consumers in the marketplace, to employees through workplace programs and to children in schools.

Produce for Better Health Foundation

LEAN CUISINE® has joined the Produce for Better Health (PBH) Foundation and is a proud supporter of the Fruits & Veggies – More Matters® initiative. The brand represents a national health initiative aimed at helping consumers to easily incorporate more fruits and vegetables into their daily meals. In simple, user-friendly ways, the website for the Fruits & Veggies—More Matters initiative offers expert cooking advice, nutrition information and shopping tips. Most importantly, this program demonstrates that eating MORE fruits and vegetables does matter to all of us. It’s a great way to stay healthy and a perfect fit for busy lives.

Together Counts

Together Counts™ is a nationwide program we’re sponsoring to encourage more active and healthy living. The idea is to balance meals with activities – and do them together.

The program’s mission is to give people across the country simple and fun ways to get active and healthy together; to create a lively community where teams can unite for their common good, and share their wins with one another; to create a program where members can strengthen their relationships through an online experience that joins active bodies with healthy bonds.

USDA National Strategic Partnership

To help promote the Dietary Guidelines for Americans, Nestlé USA has become a National Strategic Partner with the U.S. Department of Agriculture's (USDA) Nutrition Communicator's Network. As a partner, several Nestlé USA brands will develop a series of innovative communications efforts to promote the Dietary Guidelines Consumer Messages, encouraging consumers to make healthier food choices and exercise more.

Whole Grains Council

Nestlé USA is a member of the Whole Grains Council, which helps consumers find whole grain foods and understand their health benefits. The Whole Grains stamp, which makes it easy for shoppers to spot whole grain foods, can be found on some Buitoni and Lean Pockets branded products made with whole grains.

Facts Up Front

Wondering what all those numbers are on the front of Nestlé USA products? They’re Facts Up Front, a simple and easy-to-use labeling system that displays key nutrition information straight from the Nutrition Facts Panel right up front to help you make more informed decisions about the foods you buy. Facts Up Front labels display how many calories and how much saturated fat, sodium and sugar is in each serving. Some labels may also provide information about other good nutrients, such as fiber and calcium. Nestlé USA products bearing the Facts Up Front label are already in stores, and in the months to come, you'll see Facts Up Front labels on more and more of your favorite foods. Visit for recipes, nutrition information, shopping tips and much more!