Nestlé USA, under its El Mejor Nido (“The Best Nest”) platform, celebrates the food of the holidays with a program that adds a unique twist to Latin inspired holiday favorites and moments.
El Mejor Nido invites consumers to slow down this holiday season to enjoy food and family gatherings and savor these special moments together. This program is designed as a resource for Latino families to honor and create traditions their way. During the holidays, Nestlé leverages its heritage position at the family table with traditional favorites like tamales and flan recreated in new ways, as well as providing inspired solutions and tips for holiday entertaining.
The program will feature a blogger event on December 6 bringing to life a Tamalada (tamale making party) and a new twist on the traditional cookie exchange -- an Empanada Exchange! Consumers can participate in the event via a live Twitter chat, sharing recipes and tips and getting their cooking questions answered from Nestlé Latin kitchen experts. Additionally, from November 2012 to January 2013, consumers at select participating retailers will receive A New Twist on Holiday Entertaining, a free bilingual book designed to make consumers’ holiday planning and hosting easier with solutions, recipes and tips. The book provides delicious and creative new variations on tamales, empanadas, flan and hot chocolate to enhance the rituals of the season and keep tradition alive with a fresh and modern twist. The recipes and other holiday menu ideas are available on Facebook, the El Mejor Nido website, and Pinterest http://pinterest.com/elmejornido.
“We’ve created a terrific program that includes a holiday entertaining book that features new recipes, appetizing photography and great ideas on celebrating the moments of the season” said Scott Remy, Chief Communications Officer.
El Mejor Nido leverages Nestlé’s nutrition, health and wellness expertise to help Hispanic consumers nurture a fulfilling family life and stay connected to their culture. Through the holiday program, Nestlé is providing recipes, meal solutions, ideas for gifts from the kitchen and special holiday menus to enhance the moments around the table.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
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