Vegetables and Grains

Our commitment: Increase vegetables, fiber-rich grains, legumes, nuts and seeds in our foods and beverages


By 2016 – Reach 10,000 thought leaders with Balance Your Plate tools and resources through outreach and education. Directly engage with 45 thought leaders (including registered dietitians and fitness professionals) and provide consumer-facing materials to increase the program’s impact.

Our progress

Through Balance Your Plate with Nestlé, a science-based nutrition-education campaign, we are helping individuals and families learn how to build nutritious and delicious meals using our frozen prepared foods and frozen pizzas. The program is based on the USDA’s Dietary Guidelines for Americans and MyPlate, which encourages small changes to increase consumption of fruits, vegetables, whole grains, and low-fat dairy. We work with trusted third-party media partners, nutrition experts, and social influencers to provide meal inspiration that emphasizes taste and balance. Through this program, we have reached 663 million consumers and 17,000 thought leaders.

Nestlé USA is a supporter of the Produce for Better Health Foundation’s Fruits and Veggies: More Matters national health campaign, in which Nestlé registered dietitians contribute content for continuing education, informational webinars, and other outreach. A Produce for Better Health webinar co-hosted by LIBBY’S® Pumpkin reached more than 170 participants including supermarket registered dietitians, health professionals, and key opinion leaders.

Nestlé USA has partnered with the Produce for Better Health by sponsoring its Grocery Store Tour Training Grant Program for the past three years. The program trains nutrition and dietetics students to deliver grocery store tours to college peers and community members, educates students on key fruit and vegetable issues, and enhances collaboration between supermarkets and university nutrition and dietetics programs. In 2016, the program trained nearly 150 interns from nine universities, who then gave store tours to 128 community members and 738 college peers. Nestlé contributes content for the Store Tour Training Manual each year, including results from the Feeding Infants and Toddlers Study (FITS) to help parents navigate the baby food aisle and Balance Your Plate messages about creating budget-friendly, balanced meals with prepared foods and fruits, vegetables, and dairy.

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Balance your plate