$1 MILLION INSURANCE POLICY SECURED FOR BUTTERFINGER® WITH LLOYD’S OF LONDON

   
To Press Releases listGLENDALE, Calif.
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Apr 1, 2010

Lloyd’s Known Worldwide for Insuring Most Valuable, Unusual Items, now Butterfinger, Also FREE Butterfinger for First 100,000 Consumers to File Claim at Butterfinger.com/BarInsurance

For the first time in the history of a confections brand, Nestlé USA has secured a $1 million insurance policy for Butterfinger® through Lloyd’s of London, the world’s leading specialist insurance market. Putting its money where your mouth is, Nestlé purchased the policy to further illustrate the promise behind its tagline “Nobody’s Gonna Lay A Finger On My Butterfinger!”

“Nestlé takes very seriously a consumer’s desire to always lay a finger on a Butterfinger,” said Nestlé USA Confections & Snacks spokesperson Tricia Bowles. “We know how much you value your favorite candy bar, and now there’s a million dollar policy to protect it.”

The first-of-its-kind $1 million insurance policy ensures the ongoing production of Butterfinger, underwritten through the revered marketplace, which has protected other notable valuables and unusual items including famous assets of celebrities, such as legs and fingers, and now Butterfinger.

In addition to securing the $1 million Lloyd’s policy, Nestlé USA has created the Butterfinger Bar Insurance program to allow for a free replacement bar should someone lay a finger. For a limited time only beginning April 1, 2010, Nestlé USA will replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online at Butterfinger.com/BarInsurance. Nestlé USA will mail a coupon for one free, single Butterfinger bar to the first 100,000 consumers to properly file an online claim.

After filing a claim, consumers can win other valuable prizes such as a smart phone, video game console, $300 electronics gift card, or a one-year supply of Butterfinger bars. During the promotional period of 4/1/10 through 4/14/10, every person who submits a bar theft story online or tales of how someone laid a finger on their bar at Butterfinger.com/BarInsurance is eligible to enter a contest to win one of these valuable prizes, no purchase necessary.

To request a free replacement Butterfinger bar, consumers must file a claim online at Butterfinger.com/BarInsurance. Complete program rules and regulations also are available on the Butterfinger Bar Insurance site.

About Butterfinger

Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/Butterfinger.

About Lloyd’s of London

Lloyd's is the world's leading specialist insurance market and occupies fifth place in terms of global reinsurance premium income, and is the second largest surplus lines insurer in the US.  In 2009, 74 syndicates are underwriting insurance at Lloyd's, covering all classes of business from more than 200 countries and territories worldwide.  Lloyd's is regulated by the Financial Services Authority.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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  • Jessica del Mundo, GolinHarris, 213-623-4200