Winter Cold is Easier to Embrace with a BFF

   
To Press Releases listGLENDALE, CA,Oct 18, 2011

Nestlé Hot Cocoa and Kraft Jet-Puffed Marshmallows Partner to Warm Mugs and Memories

Step aside s’mores! As winter approaches, it is time for marshmallow’s other BFF, hot cocoa, to be reunited to warm hearts and to make tasty memories together.

Like peanut butter and jelly, or peas and carrots, hot cocoa and marshmallows just go together. Giving our friends what they want, Nestlé Hot Cocoa and KRAFT JET-PUFFED marshmallows have partnered to make combining hot chocolate with marshmallows that much easier. Beginning this month and lasting through the winter season, shoppers will be able to find Nestlé Hot Cocoa and KRAFT JET-PUFFED marshmallows together in stores, offering the perfect warm solution to the cold winter months.

Folks that enjoy marshmallows on hot chocolate (13% of total marshmallow consumption) can reach for either mini marshmallows or large marshmallows when mixing up their favorite cup of hot cocoa. The customization doesn’t have to stop there: consumers can make their cup to suit their tastes with the broad range of flavors of Nestlé Hot Cocoa (Mint, Dark Chocolate, Rich Milk Chocolate, etc.) topped with any of KRAFT JET-PUFFED marshmallows many flavors (Peppermint, Cinnamon Bun, Pumpkin Spice, Caramel Swirl).

This is the second time Nestlé Hot Cocoa and KRAFT JET-PUFFED marshmallows have partnered. Both brands bring experience and nostalgia as they have been trusted and beloved for decades; Jet-Puffed marshmallows are considered “America’s Favorite Marshmallow,” making consumers smile for nearly 60 years, while Nestlé Hot Cocoa has offered delicious chocolately hot cocoa for more than 100 years.

Nestlé Hot Cocoa is available nationwide for suggested retail price of $2.49/10-count box; KRAFT JET-PUFFED marshmallows for $1.69/unit.

About Nestlé Hot Cocoa Mix

With more than 100 years of making chocolatey memories, the chocolate experts at Nestlé bring you a rich, creamy, chocolatey mug of hot cocoa with every packet. With five indulgent flavors (Rich Milk Chocolate, Mini Marshmallow, Chocolate Caramel, Chocolate Mint, Dark Chocolate) and selection of products focused on wellness (Seven Vitamins & Minerals, Fat Free, and No Sugar Added), NESTLÉ HOT COCOA helps you make warm connections.

All NESTLÉ HOT COCOA products are less than 100 calories per serving, fortified with calcium, contain natural antioxidants, and are available at grocery stores nationwide for a suggested retail price of $2.49/10-count box.

About KRAFT JET-PUFFED Marshmallows

Since 1953, KRAFT JET-PUFFED marshmallows have been earning their current title of "America's Favorite Marshmallow." The brand's name comes from our patented process that infuses air into the marshmallow during preparation. The result – a light, fluffy texture and a fresh, delicious taste. No wonder millions of pounds are purchased every year!

KRAFT JET-PUFFED marshmallows taste great as a snack right out of the bag. Soft, sweet, and extra-fluffy, they're a perfect blend of premium quality ingredients, including corn syrup, sugar, cornstarch, and gelatin. They're not only tasty, they're a fat-free food!

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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