Nestlé® Crunch® Celebrates Girl Scouts Of The USA This Summer By Launching “Let’s Get Her To Camp” Campaign

   
To Press Releases listLOS ANGELES, Calif,Jun 24, 2014

Fans of Nestlé Crunch Girl Scout Candy Bars Can Help Send Girls to Camp

The award-winning Nestlé Crunch Girl Scout Candy Bars are back for a limited time this summer! To celebrate and make the summer even sweeter, Nestlé USA is collaborating with Girl Scouts of the USA (GSUSA) to launch the Nestlé Crunch Girl Scout Candy Bars “Let’s Get Her to Camp” campaign, which will help make it possible for hundreds of girls throughout the country to attend camp.

To kick off the campaign, Nestlé Crunch will donate a minimum of $200,000 to fund GSUSA’s camp scholarships*. Consumers can help increase the donation to $250,000 and send even more girls to camp by joining the Nestlé Crunch Girl Scout Candy Bars virtual campfire and completing their own campfire stories online. To participate and help send girls to camp, and enter into our contest and sweepstakes, go to: NestleCrunch.com/LetsGetHerToCamp, Facebook.com/NestleCrunch, or post on Twitter @NestleCrunchUS, using the hashtag #LetsGetHerToCamp between now and August 31st.**

“A favorite camp activity is telling stories around the campfire, and we are excited to collaborate with Nestlé Crunch to use that tradition to help send more girls to Girl Scout summer camps,” said Kelly M.Parisi, chief communications executive at Girl Scouts of the USA. “Attending camp is cited by child development experts as invaluable in helping children mature socially, emotionally, intellectually, morally, and physically. With the Nestlé Crunch Girl Scout Candy Bars ‘Let’s Get Her to Camp’ program, we can directly benefit girls and make it possible for them to enjoy this once-in-a-lifetime experience.”

According to a new study by the Girl Scout Research Institute (GSRI), More Than S'mores (2014), girls benefit immensely from time spent outdoors. Girls who regularly spend time outdoors are more likely to engage in environmental stewardship, more readily seek challenges, and are better problem solvers.

“Nestlé Crunch is proud to team up with Girl Scouts to launch this exciting campaign,” said Tricia Bowles, spokesperson for Nestlé USA. “With the help of consumers, we can make it possible for hundreds of girls, who might not otherwise have the chance, to go to camp next summer.”

A group of inspirational women who celebrate the mission of the Girl Scouts will help launch the Nestlé Crunch Girl Scout Candy Bars “Let’s Get Her to Camp” campaign.  These women, including Lucy Hale, General Ann Dunwoody, Shawn Johnson, Lisa Leslie, Sara Rue, Cassie Scerbo, and Kristi Yamaguchi, appear in a video available online at NestleCrunch.com/LetsGetHerToCamp, to talk about the campaign and how consumers can help send girls to camp.

“Camp is a wonderful experience that every girl should have the chance to enjoy,” said actress Lucy Hale. “I am very proud to work with Nestlé Crunch and Girls Scouts of the USA to get more girls to summer camp.”

Girl Scout camp is a tradition central to Girl Scouts since 1912 and is still available to girls in all 50 states. Today's camps are highly evolved, matching the interests of twenty-first-century girls. Girl Scouts moves at the speed of girls, which is evident in its wide range of camp offerings—everything from STEM camp and surf camp to Hogwarts camp, farming and sustainability camp and Camp CEO. Girl Scouts is committed to pursuing its mission through the camp experience, offering an astounding array of innovative, fun, and memorable camp activities that allow girls to build courage, confidence, and character, and make the world a better place.

The award-winning Nestlé Crunch Girl Scout Candy Bars are available in three varieties inspired by the most popular flavors of Girl Scout Cookies: Thin Mints®, Caramel & Coconut, and Peanut Butter Crème. The bars are available for a limited time only beginning June 1st at participating retail stores nationwide. Complete details on the Nestlé Crunch Girl Scout Candy Bars “Let’s Get Her to Camp” campaign, including information on how consumers can help send girls to camp, can be found at NestleCrunch.com/LetsGetHerToCamp.

Nestlé Crunch Girl Scout Candy Bars contain UTZ certified sustainable cocoa from the Nestlé Cocoa Plan, a global initiative to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come. For additional information please visit www.nestlecocoaplan.com.

About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, visit www.girlscouts.org.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 17 consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visitNestleusa.com or Facebook.com/NestleUSA.

 *As part of the Nestlé Crunch “Let’s Get Her To Camp” campaign, Nestlé Crunch will donate a minimum of $200,000 to the Girl Scouts of the USA to kick off the program. With additional consumer participation, Nestlé Crunch will donate up to $250,000 to go towards camp scholarships which will be distributed to deserving Girl Scouts via 10 local GSUSA councils.

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Jessica del Mundo
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