Frosty Paws® Frozen Treats for Dogs Introduces New Frosty Paws Bites

   
To Press Releases listOakland, Calif.,Jul 18, 2011

TREATING YOUR DOG DOESN’T GET ANY COOLER!

Frosty Paws Frozen Treats for Dogs are a one-of-a-kind favorite with dogs of all sizes. The ready-to-eat cups of doggie ice cream, made with high quality protein, vitamins and minerals and no sugar, are a wholesome choice for a snack. Dogs can fetch either an original (Vanilla) or Peanut Butter flavor for a cup of pure happiness.

Tails will be wagging even more this month with the introduction of Frosty Paws Bites. The cold, creamy treats are now available nationwide in the Original (Vanilla) and Peanut Butter flavors with a flavorful Vanilla Yogurt coating. They’re a fun way to celebrate the good life dogs and their parents share, one little bite at a time.

“We’ve made it easier to treat your dog more often,” says Diane McIntyre, Brand communications Manager. “One Frosty Paws Bite says ‘good dog’ in a very cool way.”

Frosty Paws Bites are available in a 50-count package and can be found in the frozen snacks section of the supermarket at a suggested retail price of $4.99. Frosty Paws cups come in a four-cup carton with a suggested retail price of $3.99.

Dog lovers can also make cool connections on the new Frosty Paws Facebook page at facebook.com/frostypaws. Check out the upcoming photo and video contest and join in the conversations about our furry friends and their canine capers.

About Frosty Paws

Nestlé Dreyer’s Ice Cream Company is part of Nestlé USA, and is owned by Nestlé S.A. of Vevey, Switzerland, the world’s largest nutrition, health and wellness company. Nestlé Dreyer’s Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer’s/Edy’s® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestlé Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow™ and Häagen-Dazs®. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit www.nestleusa.com.

In the U.S., the Häagen-Dazs trademark is licensed to Nestlé by General Mills.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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