Share the Love this Valentine’s Day with New Treats from Nestlé USA

   
To Press Releases listGLENDALE, Calif.,Jan 30, 2014

New WONKA Mix-Ups Treats Bag Kit, Raisinets Candy & Card Kit and “NERDS in Disguise” Join Nestlé Seasonal Collection of Heartfelt Gifts

Nestlé USA has expanded its Seasonal Valentine’s Day collection for 2014 with NEW budget-friendly gifts that share the love with everyone on your list – from your sweetheart to beloved mom.

Nestlé Confections & Snacks today unveiled its Valentine’s Day assortments that will delight and surely win hearts over as this season’s unique and fun lineup includes the NEW NERDS in Disguise Mystery Flavor Exchange Kit, NEW Raisinets Treat & Card Kit and NEW WONKA Mix-Ups Treats Bag Kit. Returning this year are “best-selling” WONKA Lik-M-Aid Fun Dip Valentine Exchange Kits, all at wallet-friendly prices.

“This year, Nestlé has created some very special treats for Valentine’s Day that go above and beyond just candy or cards,” said Tricia Bowles, spokesperson for Nestlé USA Confections & Snacks. “We’re helping Mom create the perfect classroom exchange kits including an extensive lineup of convenient, affordable and special treats with activities that are perfect for school exchanges, snacking and parties.”

Nestlé’s new seasonal collection makes card and candy treat-giving a breeze as it offers swoon-worthy options for even the pickiest friend, relative or classmate this year. The collection’s highlights include:

Candy & Card Kits
Impress classmates with an assortment of convenient Valentine’s Day card classroom exchange kits in Nestlé Crunch and WONKA flavors that include cards made to fit these classic treats:

  • NEW WONKA Mix-Ups Treats Bag Kit, 24 pouches
    These activity-focused treat bags include fun stickers, Valentine themed pencils, and more! The kits also include a variety of WONKA candy including NERDS, SweeTARTS and Laffy Taffy fun size pieces; 12 oz., SRP $8.98
  • NEW WONKA Nerds in Disguise Candy & Cart Kit
    Give the gift of mystery flavor NERDS to friends this holiday. Each package includes a package of NERDS in a new mystery flavor A great way to Impress your classmates and keep them guessing; 9 oz., SRP: $3.49 Available exclusively at Target.
  • NEW Raisinets Treat & Card Kit, 20 pouches
    Looking for a healthier alternative for gift-giving this year? The Raisinets Treat & Card Kit is the perfect snack filled with real fruit pieces of raisins and covered in pure milk chocolate. Available exclusively at Target; 11 oz., $4.99
  • NEW! WONKA Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit
    Kids can become tasting sleuths with the first-ever WONKA® Lik-M-Aid® Fun Dip Mystery Flavor—packaged  in a 24-piece exchange kit that includes packets designed to double as Valentine’s Day cards. Try and figure out the secret flavor (we’re not telling!). Available exclusively at Target.
  • Pixy Stix Candy & Card Kit; 32 pieces, 5.17 oz., SRP: $3.29.
  • NERDS Candy & Card Kit; 20 pieces, 9 oz., SRP: $3.29.
  • Laffy Taffy Candy & Card Kit; 24 pieces, 7.5 oz., SRP: $3.29.

SweeTARTS® Hearts
Choose from pink and purple swirled heart-shaped SweeTARTS® HEARTS Gummies, SweeTARTS’® Hearts or SweeTARTS Lollipops, a spin on the iconic Valentine’s Day conversation heart available in your favorite sweet and tart flavors. These SweeTARTS® Hearts are perfect for decorating and snacking, or purchase them in convenient pouches ideal for classroom exchanges:

  • SweeTARTS® Hearts 8.25 oz., 22 pouches, SRP: $2.49 and 18 oz., 44 pouches, SRP: $4.49
  • SweeTARTS® Hearts Gummies 11 oz., SRP: $2.49
  • SweeTARTS Lollipops 11 oz., SRP: $2.49

Other Valentine’s Day products offered by Nestlé include the Nestlé Crunch® and Butterfinger® Hearts (8- or 10-ounce bags; SRP: $2.99-3.19); pink and red foiled heart pieces filled with delicious Butterfinger® or Nestlé Crunch® pieces; 35-piece Chocolate & Sugar Exchange Bag (21.45 oz., SRP: $4.99); a value-priced assortment of chocolate and sugar-candy favorites—Nestlé Crunch®, NERDS®, Gobstoppers® and Butterfinger®, the Nestlé Chocolate Minis Bag (18.5 oz., SRP $4.99); perfect little bites of Nestlé Crunch®, Butterfinger® and Baby Ruth®, 36-piece Valentine NERDS (18.7 oz., SRP: $4.49); tiny, tangy, crunchy candy now available in limited-edition strawberry and punch flavors; 40-piece WONKA Mix-Ups® Treat Size Bag® (18.7 oz., SRP $4.49); Your WONKA favorites— Laffy Taffy®, BottleCaps® and NERDS® all in one variety bag.

To find out more about Nestlé Valentine’s Day offerings, visit www.facebook.com/WONKA.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Media Contact:
Rhiannon Richards
GolinHarris for Nestlé Seasonal
213-438-8705 or rrichards@golinharris.com