Skinny Cow® is Redefining Candy with New Chocolatey Indulgences – No Freezer Required

   
To Press Releases listGLENDALE, Calif.,May 2, 2011

Lips and Hips Rejoice! Introducing New, Delicious Candy from Skinny Cow

There’s a widespread belief that a moment on the lips a lifetime on the hips? Well, rules were meant to be broken! Skinny Cow®, known for breaking the rules with yummy, satisfying low-fat ice cream treats, is redefining the world of chocolate candy with the launch of NEW Skinny Cow Candy! A delectable and amazingly satisfying candy treat containing only 110-120 calories for those who want to enjoy the sweeter things in life without compromise. You’ll scream “too good to be true” with every unbelievable bite. Available in four luscious flavors for those who can’t live without a chocolatey treat… everyday!

The Skinny Cow candy line includes:

  • Skinny Cow® Dreamy Clusters – bite-sized treats with crunchy crisps, drenched in creamy caramel, and covered in either rich, milk chocolate or decadent dark chocolate
  • Skinny Cow® Heavenly Crisp candy bars – delicate wafers layered with either smooth, creamy chocolate or peanut butter filling and drenched in a luscious chocolatey coating

The Skinny Cow brand has a long history of turning ‘better for you’ skeptics into avid enthusiasts,” said Tricia Bowles, spokesperson, Skinny Cow candy. “Now, we want to do the same thing for the candy aisle by adopting Skinny Cow’s tradition of deliciously rich, indulgent flavor that’s surprisingly low-calorie.”

All four Skinny Cow candy flavors are currently available nationwide with a suggested retail price of $0.99 for single candy bars and $4.29 for take home boxes. For additional product or nutritional information, visit www.skinnycow.com.

Want to connect with other fans of the Skinny Cow brand on Facebook and Twitter? Log on to www.facebook.com/TheSkinnyCowUS, or follow @TheSkinnyCow to scoop up the latest product and flavor news, tips on eating smart, luscious offers and more. Check it out!

About The Skinny Cow Brand

So much satisfying deliciousness to choose from! The Skinny Cow brand is a decadent portfolio of low-fat frozen snacks, including ice cream sandwiches, ice cream cones, ice cream cups and ice cream bars, and fewer calorie candy bars and clusters. Unlike other “better for you” alternatives, Skinny Cow frozen snacks and candies don’t skimp on flavor and are a great tasting, “no-trade off” alternative. With Skinny Cow, you really can have it all! For additional product news and information, visit www.skinnycow.com.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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