Whatever you thought you knew about coffee, forget it.
Chances are you’ve come across a viral coffee trend, from whipped coffee to French pressed cold foam. Today, 85% of Americans are drinking coffee at home daily — the highest level of at-home coffee consumption in eight years. They have also become more adventurous: 41% of Americans are trying a new coffee drink at home and experimenting with different ways to hack their perfect cup.
Nescafé, Nespresso, Starbucks at Home, and Coffee mate are just some of the brands that have been at the forefront of this new era of experimentation and innovation. As the world’s largest coffee producer, we’re all about collective creativity when it comes to bringing consumers the best products. We’ve even got internal crowd-sourcing programs of our own to help our employees tap into their innovative spirit.
From twists on our beloved classics to new favorites, get inspired by some of the top coffee trends to elevate your next cup.
Dalgona: a sweet twist on a coffee classic
Nescafé is a beloved classic, and a convenient option when you need a quick cup any time of day. It also became a viral sensation across TikTok and other social platforms thanks to the Dalgona trend. To make Dalgona coffee you whisk Nescafé grounds with sugar and water until it forms a delicious coffee foam, which you can then stir into a glass of milk for a rich, sweet coffee treat. Coffee is not a one-dimensional drink – increasingly, we’re seeing coffee enthusiasts add their own spin on our beloved classics or adopt styles from across the globe.
We're excited to see brands like Nescafé evolve with our consumers and we can’t wait to see where the next viral coffee idea comes from. Who says a classic brand can’t pick up a few new tricks?
Cold-brew: bringing a new favorite home
The rise of cold-brew coffee in America has been swift, but making it at home can be time consuming. To make cold brew, beans are traditionally brewed in cold water for 12-24 hours to create a bold cup that’s incredibly smooth. We understand most people can’t spare a full day to brew their next cup of coffee - that’s why we provide a range of options to make it easier to enjoy this trendy brew at home.
Starbucks Cold Brew offers concentrated cold-brews in beloved seasonal flavors like Pumpkin Spice and Caramel Dolce.
Plant-based: fresh options to suit your taste
When you think about the fast growth of plant-based foods, your mind probably goes to plant-based meat (we recommend Sweet Earth!) and dairy-free cheese. However, plant-based demand extends into the world of coffee, too. It all goes back to that question – how do you take your coffee?
Oat, soy, almond, and coconut milks have all emerged as tasty creamer options alongside traditional dairy. From natural bliss to Starbucks creamers, we’ve introduced a variety of plant-based flavors to suit everyone’s tastes. Our creamer experts are keeping an eye on all the latest trends, so we’re ready to innovate quickly and bring you new options as you discover them.
Need inspiration for your next coffee break? Grab your headphones and enjoy this ASMR soundtrack featuring some of your favorite Nestlé coffee brands.