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At Nestlé, everything we do starts with you, our consumer. Wherever you choose to shop, our goal is to delight and surprise you at every moment with products you’ll love.

Our teams are always on the pulse of emerging trends, we're enhancing our capabilities to drive innovation, and we've built a company culture that empowers individuals to bring ideas to life.

Driving Product Innovation Across Our Portfolio

With consumer habits, desires and demands evolving at record speed, we’re always working to stay one step ahead.  From expanding into new categories and bringing more choices to our consumers, we are constantly innovating so we stay connected to the tastes and preferences that matter most.

For example, our STOUFFER’s brand recently expanded beyond the frozen aisle with STOUFFER’s Supreme Shells & Cheese, a first-ever boxed Mac & Cheese.  We also launched Vital Pursuit—our first-to-market Nestlé brand intended to be a companion for GLP-1 weight loss medication users and consumers focused on weight management.

Our teams jump on to emerging opportunities across our brands—Essentia Hydroboost delivered the brand’s first-ever flavored functional water, and Coffee mate Dirty Soda is a creamer designed to be poured over a glass of Dr. Pepper, inspired by a viral TikTok recipe trend and representing an entirely new use for the product. We continue to bring new coffee formats to our consumers with Nescafé Gold Espresso, the brand’s first instant espresso offering in the US, and Starbucks at Home’s first Iced Coffee blend made specifically for cold consumption.

It’s innovations like these that help us deliver for consumers at every moment.

Building a Culture of Innovation

Creating a culture where all employees are empowered to innovate is a core part of who we are and is essential to fueling our continued success. Our people are helping us connect more closely with our consumers, and at Nestlé everyone is encouraged to think and act like entrepreneurs, to make decisions with speed, and take ownership of our future as a business.

Open Channel, our employee crowd-sourcing initiative, taps into the collective creativity of our people. From factory team members to recent college grads, our employees are invited  to submit product and innovation ideas throughout the year. To date, thousands of employees have submitted ideas and we’ve successfully launched many new products through the program, such as Stouffer’s Mac and Cheese Bites. 

Talent Marketplace, an idea that emerged from Open Channel, is an AI-powered platform that connects employees with opportunities across the business – giving managers the power to find talent from unexpected part of the business  and employees opportunities for new experiences and career growth.

Our hybrid way of working for corporate employees combines a culture of dynamic and collaborative work in our offices with the flexibility to work from home.

Investing in Our Capabilities

We also focus on enhancing our internal capabilities so we can continue to deliver for our consumers and ensure our employees have the tools and resources they need to drive our innovation.

For example, our teams are using a new, proprietary generative AI tool that can help shorten the product ideation process from months to just weeks. The tool is embedded into our end-to-end innovation process and generates customized concepts in a little over a minute. We also have NesGPT, our internal ChatGPT solution, which helps our employees simplify day-to-day tasks and easily access on-demand information, giving them more time to do their best thinking and bring new ideas to the table.