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Nestlé USA Privacy Policy

Last Updated: 01/01/2023
Nestlé USA Privacy Policy
Last Updated: Jan 1, 2023

Table of Contents:

Scope
Information We Collect
How We Collect Information
Use of Information
Targeted Advertising and Analytics
Disclosure of Information
Third Party Sites and Content
We Combine Information
Your Privacy Rights and Choices
Additional Disclosures for Individuals in California
Notice of Financial Incentives
These Sites and Apps are Not Intended For Children
Security Measures and Location of Information
Contact Us and Updates to This Policy


Scope

This Privacy Policy describes how Nestlé USA and its affiliates and subsidiaries (referred to as “Nestlé”, the “Company”, “we,” or “our” as applicable) collect, use, and disclose information about you. This Privacy Policy applies to information that we collect when you use or access our websites (each a “Site”), mobile applications (each an “App”), and services (collectively the “Services”) that display or link to this Privacy Policy, or when you otherwise interact with us.

We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

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Information We Collect

We collect various types of data about you, as described below.

Contact and account information. We may collect your name, address, phone number, and email address. We may also collect information you provide to create an account or profile, such as your username and password.

Interests and demographic information. In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase. This may include data that indicates your work status, professional credentials, dietary preferences, nutrition, and exercise habits and goals. It may also include data about your child’s name, age, and gender.

Payment information. If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.

Customer service and feedback. We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.

Social media account information. If you link a third-party social media account with us, we may collect information you have publicly shared on your account.

Consumer-Generated Content. We may collect content that you create and then share with us on third-party social networks or one of our Sites or Apps. Examples include photos, videos, personal stories, product reviews, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, Site community features, consumer engagement, and third-party social networking.

Location information. We may collect or infer information about your location based on your mailing address, zip code, or IP address.

Site usage and device information. We may collect information about your use of our Services, including technical information about your device, browser or mobile carrier; usage information such as when you access the Services, for how long, and the websites you accessed before or after your use of the Services; and device identifiers and IP address. We may also capture information concerning your interaction with the Services.

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How We Collect Information

There are several ways we may obtain information about you. Nestlé collects information from you (a) that you choose to share with us when using our Services and when you otherwise interact with us, such as through our customer service channels, (b) that we collect automatically when you use our Services, and (c) that we receive from third parties.

We collect information from you directly. We collect information when you use our Services or otherwise interact with us. This may include placing an order, providing a review, signing up for communications, and registering for an account with us. We may collect information when you join a loyalty program or enter a promotion or contest, or if you participate in any of our surveys.

We collect information automatically. We and our third party service providers collect data about you using automated technology like cookies and pixels via our Services. We use these technologies to improve our Services and your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about our use of cookies and other tracking technologies, see the “Targeted Advertising and Analytics” section and the “Cookies” sub-section of the “Your Privacy Rights and Choices” section below.

We get information about you from other sources. We may collect information about you from our business partners or affiliates. We may also acquire information from other sources to help us maintain the accuracy of the information we collect, personalize your experience with the Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program, our “text me the recipe” button, or friends who want to send you a product.

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Use of Information

We may use the information that we collect from and about you for a variety of business purposes, as follows:

  • We use information to communicate with you. We may use information to answer your questions and comments, including providing you with information about this Policy or our Terms and Conditions. We may also use information to provide you with customer service.
  • We use information so you can purchase our products. We may use information to process and fulfill orders. We may use information to process your registration with our Services so you can use our features.
  • We use information to improve our products and Services. We may use information to make our Services better.
  • We use information to personalize the Services. We may use information to personalize your experience with us, including saving preferences or settings. This may include customizing the content you see or making it easier for you to log into your account. In order to personalize the Services, we may analyze your preferences, information, and habits.
  • We use information for marketing purposes. We provide you with information about new products and special offers or promotions which may include advertisements for our products and services that are tailored to you. We may use information to run a sweepstakes or contest. We deliver content to you through various channels, such as email and social media platforms. If you wish to opt out of marketing communications, please see the “Your Privacy Rights and Choices” section below.
  • We use information to protect our company and others. We use information to identify fraud, and secure our Services and systems in an effort to protect you and our other customers.
  • We use information for other lawful purposes or as we may disclose to you.

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Targeted Advertising and Analytics

We engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content and better understand your activity. To learn more about these activities and your choices, see below.

You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.

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Disclosure of Information

We may disclose information we collect from and about you as follows:

We disclose information within our family of companies. We may disclose information with the Nestlé S.A. family of companies, which includes all direct and indirect subsidiaries of parent company Nestlé S.A. and any future related companies.

We disclose information with service providers and other third parties we work with. We may disclose information with external companies who perform business, technical, professional, or marketing related services for us. This also includes companies that help us with fraud detection and Service operations. We may disclose information with data analytics vendors or market research companies. In some circumstances these entities may use your information for their own purposes. This might include internal analytics.

We disclose information with any successor to all or part of our business. In the event that Nestlé USA or its assets are acquired by or merged with another company, we may disclose all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.

We disclose information if we think we have to in order to comply with the law or to protect ourselves. For example, we may disclose all categories information to respond to a court order or subpoena. We will disclose information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you.

We disclose information as permitted by law and for other reasons we may describe to you.

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Third Party Sites and Content

The Services may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of these sites, nor does our privacy policy apply to other sites. We have no control over the information that is collected, stored, or used by third party sites, so please read each site’s privacy policy carefully.

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We Combine Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Services, as well as information collected offline, across other computers or devices that you may use, and from third party sources.

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Your Privacy Rights and Choices

Access, correction, deletion. Depending on where you reside, you may have the right to (1) request to know more about and access the personal information we collect, use, and disclose about you, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, please visit nestleusa.com/consumerprivacy or call our toll-free number at 800-225-2270. We may verify your request by asking you to provide information related to your recent interactions with us, such as your name, email address, or phone number. If we deny your request, you may appeal our decision by contacting us here, [email protected]. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Opting out of targeted advertising, sharing, and sales. As described in the “Targeted Advertising and Analytics” section above, we process personal information to understand and improve your experience with our Services and to serve you advertisements on non-Nestle properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under certain laws. Depending on where you reside, you may have the right to opt out of targeted advertising, sharing, and sales of your personal information. You can do so by clicking the “Your Privacy Choices” button on the footer of our websites and following the prompts. Please note that, depending on which opt-out preference signal you use and whether you are logged into your account with us, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access our Services.

Nondiscrimination. We will not discriminate against you if you exercise your privacy rights.

Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Sites.

Communication preferences. You may opt out of receiving text messages and promotional emails from us at any time. To opt out of text messages, please send a reply text that says ‘STOP’”. To opt out of promotional emails, please follow the unsubscribe instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account, relationship with us, or our ongoing business relations.

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Additional Disclosures for Individuals in California

If you are a resident of California, California law requires us to disclose the following additional information with respect to our collection, use, and disclosure of personal information. If you reside in California, this section applies to you.

In the preceding 12 months, we have collected the following categories of personal information: identifiers, demographic information, commercial information, internet or other electronic network activity information, audio and visual data, and inferences. For details about the precise data points we collect and the sources of such collection, please see the “Information We Collect” section above.

We collect, use and disclose personal information for the business and commercial purposes described in the “Use of Information” section above.

In the preceding 12 months, we have made the disclosures to the following categories of recipients:

Categories of Personal Information Categories of Recipient
Identifiers Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Demographic Information Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Commercial Information Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Internet or other electronic network activity information Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Audio and visual data Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Inferences Advertising and marketing networks, data analytics providers.

 

We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this privacy policy.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. We do “share” and “sell” the following categories of personal information for the commercial purpose of advertising our products and services to you: identifiers, commercial information, and internet or other electronic network activity information. In the preceding 12 months, we have shared and sold the following categories of personal information to the following categories of third parties:

Categories of Personal Information Categories of Third Parties
Identifiers Advertising and marketing networks.
Commercial Information Advertising and marketing networks.
Internet or other electronic network activity information Advertising and marketing networks.

 

We do not knowingly sell or share personal information about consumers under the age of 16.

You have the right to opt out of sharing and sales at any time by clicking here or by visiting our Services with a legally-recognized opt-out preference signal enabled, such as the Global Privacy Control. Please see the “Your Privacy Rights and Choices” section above for more information about your privacy rights and how to exercise them.

If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with the request, such as a driver's license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, submit the requests here.

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Notice of Financial Incentives

Notice of financial incentives. We offer various financial incentives. For example, we may provide discounts, rewards, exclusive offers, or other benefits to customers who sign up to join our loyalty program or who participate in a promotional campaign. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name, email address, phone number, or birthday) and commercial information (like your purchase preferences and interests, or your purchase history). In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up.

The value of your personal information is reasonably related to the value of the offer or discount presented to you. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you have the ability to opt out at any time by following the instructions set forth in the applicable loyalty program or promotional campaign. For the Lean Cuisine myRewards Loyalty Program, you can opt out by submitting a request through the Lean Cuisine Contact Us page.

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These Sites and Apps are Not Intended For Children

The sites and apps where this Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this policy. Please mark your inquiries “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy here.

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Security Measures and Location of Information

We use standard security measures. While we make every effort to help ensure the integrity and security of our network and systems, the Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution, and not to share or reuse passwords.

Transfer of Information to the U.S. and Other Countries. Nestlé USA is based in the United States. You understand that by interacting with us your information will be sent to the US. The laws of the US may not provide the same protections as the laws in your country.

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Contact Us and Updates to This Policy

You can reach us about this policy or our privacy practices at:

Nestlé USA
1812 N. Moore Street
Arlington, VA 22209
1 (800) 225-2270
[email protected]

From time to time we may change this Policy. We will notify you of any material changes as required by law. We will also post an updated copy on our Services. Check here for updates.

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